After several months of posts, we finally decided to have www.punchkickinteractive.com/blog/ aggregated by MXNA. The Punchkick Interactive blog discusses all things mobile marketing including: Flash Lite enabled software, BREW, sms campaigns, and mobile Web sites. The blog is maintained by Ryan Unger and Zak Dabbas—co-owners of Punchkick Interactive mobile marketing and design firm.
Bluestreak Technology, Inc., the developer of the award-winning MachBlue™ platform for mobile phones and digital television, announced this week that MachBlue Mobile will be commercially available for J2ME-compatible mobile phones.
MachBlue Mobile implements a subset of the Flash 7 specification, supplemented with the MachBlue Mobile API enabling enhanced handset control and integration.
MachBlue’s unique APIs give complete control over device functionality, without the need for low-level coding. The platform also minimizes memory usage, maximizes execution speed, and retains application portability.
Developers use MachBlue Studio, in tandem with Adobe Flash to quickly create mobile applications. And the same developers can easily use MachBlue Studio to create companion applications for digital TV set-top boxes.
MachBlue™ Studio, Mobile Edition
- Enables live, one-click testing from the developer’s PC to the target handset
- Fully integrated with Flash® authoring tools, available from Adobe Systems
- Includes tutorials, integrated help, and code samples
- Includes Windows® emulator for easy content testing
- Supports standard image types, including GIF, PNG, and JPEG
- Includes robust extensibility layer for easy access to new hardware and software features
MachBlue™, MachBlue™ Studio, and the Bluestreak logo are trademarks of Bluestreak Technology, Inc. Adobe and Flash are registered trademarks of Adobe Systems, Inc. in the United States and/or other countries. Windows is a registered trademark of Microsoft Corporation.
Source: Flash Lite Yahoo User Group
Showcase your best BREW® applications and gain recognition at the BREW 2007 Conference – submit your nominations today!
We’ve extended the submission deadline to March 14, so don’t miss out on your chance to be recognized by your peers and industry leaders for your outstanding contributions in developing BREW-based mobile applications. Winners will be revealed at an awards ceremony held at the BREW 2007 Conference in San Diego June 20 – 22, 2007.
The BREW 2007 Developer Awards will recognize the best BREW applications in the following categories:
* Best Up and Coming Application
* Best Public Service Application (New Category!)
* Best Business or Productivity Application
* Best Location-Based Service Application
* Best Community Application
* Best Entertainment Application
* Best Game Application
* People’s Choice Award
Submit your entry forms and application demos online at http://www.brew2007awards.com
For more information about the BREW 2007 Conference, visit http://www.brew2007.com
Verizon Wireless is increasing their text messaging rates by 50% and you can use that to get out of your contract. (Starting March 1 it will cost you 15 cents to send and receive instead of 10 cents.) A cancellation script was constructed on another blog for people to use during the call. They use scripts on us so why shouldn’t we have one too?
You can view the script here. It’s helping quite a few people cancel without a fee. Even if you don’t want to cancel your contract with them, you should still use it to get a credit on text messaging for the remaining life of your contract. Do it before March 1. Thirty minutes of your time can save you over fifty bucks.
Learn more about Punchkick Interactive’s custom mobile software development capabilities.
Via Tech Digest:
Another winning entry to this year’s iF Concept Product Awards (albeit in a different category to the baby car seat featured earlier today) is ‘Finger Touching’, which is a wearable mobile device that turns your hand into a phone. No, really.
Designed by Sunman Kwon at Hong-ik University in South Korea, it slips onto your hand, and then projects a 3×4 mobile-style keypad onto your fingers, with each joint making up a button. You can see how it works from the picture.
Who knows if it’ll be turned into an actual product. But imagine the looks you’d get if you whipped one out on the train and began texting by rapping your knuckles. Marvellous.
View the differences between the N76 and a few other slim phones.
See more pictures here.
In an effort to keep up with the touchscreen buzz generated by Apple’s iPhone, Samsung as created the F700. The F700 is part of Samsung’s new Ultrasmart line of phones and sports 7.2 Mbps HSDPA, a 5 megapixel shooter, your typical media functionality, Bluetooth, 2.78 inch touchscreen display, and a slick looking interface designed by Adobe.
Samsung on Thursday unveiled what it says is one of the world’s most advanced smartphones. Closely resembling the minimalist design of the iPhone, the Ultra Smart F700 is conspicuously targeted at “the recent trend” in touchscreens, according to the Korean company. A 2.8-inch, 440×240 screen is used to control calling, Internet, and music functions. It further includes VibeTonz, a vibration system introduced in the recent W559 that simulates tactile feedback to touchscreen presses. A further resemblance to its American counterpart is a singular navigation button. In contrast to Apple’s device, however, the F700 also contains a slide-out physical keyboard for messaging and heavy-duty browsing.
Better photos can be found here.
Big bad Reuters let it slip that Nokia will unveil at the 3GSM conference in Barcelona next week the N77, a consumer-aimed, moderately priced cellphone with TV capabilities. The N77, which should resemble other N7x phones like the N70 here, will be able to receive TV broadcast by way of DVB-H, a nascent mobile TV technology that is currently undergoing tests in several markets around the world. So what?
Nokia wants to jump start the mobile TV market, which up until now has really only taken off in Korea, if that. And no, we’re not talking about downloading hot videoz picked out by your cellphone carrier, but actual programming. One problem seems to be that people just aren’t that excited to watch video on their mobile devices if the screen isn’t large enough. We should find out more once the Barça conference hits, hopefully with pretty pics of the phone, too.
– Nicholas Deleon
The only question left—will it have Flash Lite? My guess is yes.
Cleveland, OH (PRWEB) February 1, 2007 — Mobile technology is the newest media channel of advertising, say market researchers. And with over 200 million mobile phone users in America, today’s mobile phones have become capable of much more than flashy ringtones. The possibilities for creative marketing and product branding are limitless — and innovative design firms are taking notice.
Cleveland-based design firm Punchkick Interactive recently made the leap to mobile when it shifted gears from Web design to working exclusively with mobile devices.
“We saw a potential for unbelievable growth,” said Punchkick Interactive co-founder Ryan Unger. “Mobile marketing is so new that we haven’t come close to seeing its full capabilities. It’s like the Internet of the early 90s — a sleeping giant.”
And he’s not alone in his belief. This year alone, billions will be spent on mobile phone based advertising, and an increasing number of companies are recognizing the value of non-traditional marketing strategies. The recent success of viral videos on YouTube® have proven that niche marketing can be a powerful way to stretch advertising dollars and produce impressive results.
Mobile marketing can take on a number of different forms, including product-branded games, text-message campaigns and customized mobile applications.
“Mobile development can be challenging because it requires a strong grasp of programming and interface design in order to develop content compatible with different mobile phones,” added Unger. “Every phone is unique and has its own screen size and memory specifications.”
“Nevertheless,” he said, “It’s a type of marketing that, when done correctly, can create an incredible impact.”
The last two weeks my blog has been down due to spam, DoS, etc. Things are back to normal now—sorry about that.