Updated FeedBurner.com Page
I have updated the address on my feedburner account from punchkick to mobilemarketing. That said, the new address is http://feeds.feedburner.com/mobilemarketing.
Sorry to have been away. I was visiting Vancouver, BC.
Sorry for the lack of posts the past few days—I have been away on business in Vancouver, BC. Along with the opportunity to see haunting anti-smoking ads (p.s. I don’t smoke), I have been poking my head into a few cell phone shops. Nothing really has come up that I haven’t already seen online. The undiscovered Flash Lite gem that I was hoping to find never did appear. Oh well.
A few of the highlights were the views and the food. So far, I have eaten at Bin 941 twice. I would plan a vacation around this tapas restaurant. The food is unspeakably good. I have eaten at many restaurants, but this one was the best of my life in so many ways.
The scenic views around Vancouver have been amazing. This is one of the most beautiful cities I have every seen. When I was flying in, the mountains were absolutely breathtaking. I would rate this a must-visit place.
Punchkick Interactive Sees Mobile Marketing as the Future of Advertising
CLEVELAND, Ohio (February 01, 2007) – Mobile technology is the newest media channel of advertising, say market researchers. And with over 200 million mobile phone users in America, today’s mobile phones have become capable of much more than flashy ringtones. The possibilities for creative marketing and product branding are limitless—and innovative design firms are taking notice.
Cleveland-based design firm Punchkick Interactive recently made the leap to mobile when it shifted gears from Web design to working exclusively with mobile devices.
“We saw a potential for unbelievable growth,” said Punchkick Interactive co-founder Ryan Unger. “Mobile marketing is so new that we haven’t come close to seeing its full capabilities. It’s like the Internet of the early 90s—a sleeping giant.”
And he’s not alone in his belief. This year alone, billions will be spent on mobile phone based advertising, and an increasing number of companies are recognizing the value of non-traditional marketing strategies. The recent success of viral videos on YouTube® have proven that niche marketing can be a powerful way to stretch advertising dollars and produce impressive results.
Mobile marketing can take on a number of different forms, including product-branded games, text-message campaigns and customized mobile applications.
“Mobile development can be challenging because it requires a strong grasp of programming and interface design in order to develop content compatible with different mobile phones,” added Unger. “Every phone is unique and has its own screen size and mgory specifications.”
“Nevertheless,” he said, “it’s a type of marketing that, when done correctly, can create an incredible impact.”
About Punchkick Interactive Inc.
Punchkick Interactive™ is a full service new-media marketing firm that creates Web applications, Flash® Lite™ screensavers, games and custom applications, text-message campaigns, branded mobile Web sites and blogs, mobile media distribution systems, Bluetooth proximity marketing campaigns, 3gp video for mobile devices, mobile search engine optimization, and mobile advertisements. For more information visit http://www.punchkickinteractive.com or call (800) 549-4104.
