Who Watches Mobile Video?
A recent article by Katie on NewTeeVee pointed out that according to data from Nielsen, middle-aged men with high incomes are the main demographic of Americans watching video on their cell phones. On the surface it may seem that this proves that the price point is still too high (which it is), but my theory is that the type of video programming also plays a part.
Nielsen is launching a mobile stat service called Nielsen Wireless, and has compiled some preliminary data. In the first quarter of 2007:
- Eight million persons 12 and older viewed video on their mobile phone (this excludes videos created with a phone’s camcorder function)
- The mobile video audience skewed somewhat older and male: 46 percent of the mobile video audience is 35 years or older and 54 percent of the audience is male.
- At least 7 percent of 18- to 34-year-olds viewed mobile video programming in the first quarter of 2007, while at least 25 percent used their mobile phone to connect to the Internet
- A total of 33 million people in the US used the mobile Web.
- As of May 31, more than half, 55 percent, of primary users of video-enabled mobile phones lived in households with total incomes of $75,000 or above
Learn more about Punchkick Interactive’s mobile video production capabilities.
Flash Lite’s role in the BREW ecosystem
fiercedeveloper.com wrote a short article about Flash Lite’s role in the BREW ecosystem citing the October 2006 deal between Verizon Wireless and Adobe. The article from fiercedeveloper.com can be seen as a sign that Flash Lite may be gaining more acceptance from the media, and that it may soon be seen as the standard for wireless development in the US and abroad.
“Verizon’s expanding selection of handsets, and Adobe’s support of Flash Lite for BREW, is a strong signal for developers considering Flash Lite.”
At the BREW 2007 conference, we expect Adobe and Verizon Wireless to be talking about Flash Lite’s impact on some 37.5 million Americans. Verizon Wireless was the first US operator to adopt Flash Lite to it’s network, and the first operator worldwide to offer Flash Lite for BREW.
If you have interest in developing Flash Lite for BREW for Verizon Wireless, you may want to read our Adobe.com article, Developing Flash Lite for BREW applications for Verizon Wireless
It’s official: No Flash support on the iPhone
Sources at WWDC are reporting that there is officially no Flash support on the iPhone. Apparently, in the State of the Media address yesterday, the announcement was made that: “There will be no Flash support at the moment on the iPhone.” Developers are being told not to serve video via Flash, as there simply isn’t a player built for the phone yet.
Via The Unofficial Apple Weblog
Adobe’s customer research team is collecting an assortment of SWF content. “We are looking to get a wide range of content for a variety of purposes so that we can better understand the types of projects people are working on, and better support those projects that are not always posted on the web. We are especially interested in uses of SWF beyond web sites and advertising – such as (but not limited to) presentations, e-learning, character animation, prototypes, games, rich internet applications, etc. We’d also like to get representation of a variety of skill levels, so feel free to submit your project even if you are not an ActionScript user.”
For every 50 submissions we receive, we will select one at random to receive an Amazon.com gift card for $50 (US dollars). You can submit as many projects as you like!
For each submission, please send the following to flashresearch@adobe.com by July 6, 2007:
- Your SWF or a link to your project or a screenshot of the project
- A brief description (3 to 4 sentences) describing the audience and purpose of the project
- Descriptive tags to categorize the project’s content and purpose – Use as many or as few tags as you like, and feel free to make up your own. Some examples tags are included below.
- Percent of all your projects that are SWFs
- Percentage of time you spend writing ActionScript
- Percentage of time you spend using the timeline
- Your name
- Your job title and company
- Your phone number (so a member of the Adobe’s customer research team can contact you for a quick 15 minute phone call if they need more information)
Punchkick Interactive has authored it’s first article for Adobe.com. Zak Dabbas and myself (Ryan Unger) co-authored Developing Flash Lite for BREW applications for Verizon Wireless. This article covers not only the technical side of developing applications for BREW for Verizon Wireless, but also the marketing aspects of distributing content directly to Verizon Wireless or to a content catalog partner such as Atom Entertainment, FunMobility, or Smashing Ideas.
The article has three main sections:
1. Understanding the Flash Lite for BREW marketplace
2. Becoming an authorized Qualcomm BREW developer
3. Testing content on a Verizon Wireless handset
Read the full article on Adobe.com
Introduction
At the October 2006 Adobe MAX conference, Adobe and Verizon Wireless announced a partnership that would make Flash Lite content available to over 37.5 million Verizon Wireless subscribers. Flash Lite developers were understandably excited about the announcement, and teaching developers how to create content for Verizon Wireless became a central focus of the MAX conference.This article will teach you how to develop Flash Lite for BREW content directly for Verizon Wireless. It will detail the process of becoming an authorized Qualcomm BREW developer, testing your Flash Lite for BREW content on a Verizon Wireless handset, and selling your content through Verizon Wireless.
In addition to understanding the technical specifics of creating Flash Lite for BREW content, this article will also discuss the pros and cons of using the direct model for developing and distributing Flash Lite for BREW content—including the real costs and anticipated returns on your development investment. It will also briefly cover the process of selling content through an content catalog partner, and the pros and cons associated with doing so.
Also, we would like to thank Phil Pastore for helping out with the headshots.
Learn more about Punchkick Interactive’s Flash Lite development capabilities.
CLEVELAND, Ohio (June 04, 2007) – Punchkick Interactive co-founders Ryan Unger and Zak Dabbas have published an article on Adobe.com titled Developing Flash Lite for BREW applications for Verizon Wireless.
At the October 2006 Adobe MAX conference, Adobe and Verizon Wireless announced a partnership that would make Flash Lite content available to over 37.5 million Verizon Wireless subscribers. Flash Lite developers were understandably excited about the announcement, and teaching developers how to create content for Verizon Wireless became a central focus of the MAX conference.
The article teaches readers how to develop Flash Lite for BREW content directly for Verizon Wireless. It details the process of becoming an authorized Qualcomm BREW developer, testing your Flash Lite for BREW content on a Verizon Wireless handset, and selling content through Verizon Wireless.
In addition to detailing the technical specifics of creating Flash Lite for BREW content, the article also discuss the pros and cons of using the direct model for developing and distributing Flash Lite for BREW content?including the real costs and anticipated returns on a development investment. It also briefly covers the process of selling content through a content catalog partner, and the pros and cons associated with doing so. Read the full article on Adobe.com.
The article was written in response to the October 2006 Adobe MAX conference, where Adobe and Verizon Wireless announced a partnership that would make Flash Lite content available to over 37.5 million Verizon Wireless subscribers. Flash Lite developers were understandably excited about the announcement, and teaching developers how to create content for Verizon Wireless became a central focus of the MAX conference.
Ryan Unger is the co-founder and creative director for Punchkick Interactive. He has over five years of experience with Flash software and is an Adobe Certified Flash Lite 1.1 developer, Adobe Certified Flash 8 designer, and Qualcomm BREW authorized developer. Ryan is heavily involved in the Flash Lite community, both in Flash Lite-focused Web forums and his company’s mobile marketing blog.
Zak Dabbas is the co-founder and managing partner of Punchkick Interactive. He is an accomplished copywriter and plays a key role in all creative development for Punchkick Interactive. Zak is a graduate of the Case Western Reserve University School of Law and is a member of the American Intellectual Property Law Association.
About Punchkick Interactive Inc.
Punchkick Interactive™ is a full service mobile marketing firm that creates Flash® Lite™ screensavers, mobile games and custom applications, text-message campaigns, branded mobile Web sites and blogs, Bluetooth broadcasting campaigns, 3gp video for mobile, and more. For additional information visit www.punchkickinteractive.com or call (800) 549-4104.
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere, and through any medium. For more information, visit www.adobe.com.
iPhone release date confirmed: June 29th
Are you ready to lay down $600 on the new iPhone? The iPhone is yours on June 29th at AT&T. Start the countdown.
Via: Engadget Mobile.
Cleveland, OH June 1, 2007 – The Web Marketing Association is pleased to announce that Punchkick Interactive co-founder Ryan Unger has been selected as a judge of the 11th annual international WebAward competition for Web site development.
The WebAwards is the standards-defining internet awards competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding Web sites.
“Unlike other awards, the WebAwards is not a beauty pageant where only the design and name recognition is important,” said William Rice, president of the Web Marketing Association. “For the past decade, the WebAwards has used a quantitative judging formula based on seven criteria to evaluate, benchmark and set industry standards for Web site development. Unger will play a critical role in setting the standard for Internet excellence by applying his expertise to each site he adjudicates.”
“I am privileged to have been selected as a respected member of the WebAwards panel of judges,” said Punchkick Interactive’s Unger. “It is an honor to judge domestic and international sites that meet the Web Marketing Association’s standards of high quality and excellence.”
Ryan Unger is the co-founder and creative director for Punchkick Interactive. He has over five years of experience with Flash software and is an Adobe Certified Flash Lite 1.1 developer, Adobe Certified Flash 8 designer, and Qualcomm BREW authorized developer. Ryan has authored articles on Adobe.com and has received a number of design and marketing awards from organizations including the American Advertising Federation, the Public Relations Society of America, the Web Marketing Association, and the West Virginia Flash Animation Festival. Additionally, he will serve as a judge for the 2007 Web Marketing Association’s WebAward competition. Ryan is heavily involved in the Flash Lite community, both in Flash Lite-focused Web forums and his company’s mobile marketing blog (http://www.punchkickinteractive.com/blog/).
The 2007 WebAward judges consist of a select group of Internet professionals who have direct experience designing and managing Web sites – including members of the media, interactive creative directors, corporate marketing managers, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Judging for this year’s website awards will take place in July and August, with winners announced in September.
About Punchkick Interactive
Punchkick Interactive ™ is a full service mobile marketing firm that develops Flash Lite enabled games and screensavers, custom mobile applications, text-message campaigns, mobile media distribution systems, branded mobile software and mobile Web sites. For more information visit http://www.punchkickinteractive.com or call (800) 549-4104.
About the WebAwards
The 11th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information or to enter, visit www.07webaward.org.
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Cleveland Cavaliers advance to the NBA finals
I normally don’t go too off topic, but given that I was born and raised in Cleveland, I have to support my hometown. For the first time in history, the Cavaliers will advance the NBA Finals following a 98-82 win over the Pistons in Game 6 at The Q. The Cavs will travel to San Antonio to face the Spurs in Game 1 of the NBA Finals on Thursday, June 7th at 9:00.
I am trying to get a feel of who actually uses the mobile Web and what your favorite mobile Web sites are. Some good ones that I have seen are mobile.google.com and mobile.nikebasketball.com.
Please don’t be shy—post your best and worst mobile Web site examples. If you vote on the poll, I’d love to hear why you do or don’t use the mobile Web. Also, what phones do you use to browse? If you don’t browse the mobile Web, what is stopping you?
