As with many other Web sites, Google.com offers its users a convenient way to find what they’re looking for using a feature called autocomplete. Autocomplete does just what it says—it automatically completes a user’s search form based on the popularity of possible keyword suggestions. For example, as you type “m,” “MySpace” is displayed because “MySpace” is the most searched term that starts with an “m.” If you follow that “m” with “obile mar,” “mobile marketing” is shown because it’s the most searched term that starts with “mobile mar,” and so on.
I’ve compiled a list of the top 26 autocomplete keywords from a to z. I’ve also cross-referenced this list against Google Pay-Per-Click (PPC) costs, and came up with some really interesting results.
- It would cost between $611,930 and $922,680 to own the first PPC position of the top 26 autocomplete keywords.
- “Quotes” is by far the most expensive of the top autocomplete keywords, costing ≈$23.67 per click, or ≈$374,755 per day for the first PPC position.
- The next three next most-expensive CPC keywords are “orbitz,” “gmail,” and “netflix” at ≈$4.79, ≈$4.30, and ≈$4.04, respectively.
- The three lowest-cost keywords with respect to estimated cost-per-day based on clicks-per-day are “facebook,” “photobucket,” and “zillow.”
- ALL of the following keywords do NOT break 1,000 paid clicks per day: “facebook,” “irs,” “photobucket,” “realtor.com,” “southwest airlines,” “usps,” “xm radio,” and “zillow.” The obvious assumption is that users searching those keywords ignore the sponsored links and just go organic.
The New York Times has posted a driving game that measures how your reaction time is affected by external distraction (i.e., text messages on your mobile phone). After playing this game for a few minutes, I can definitely say that I have a new appreciation for states like California and New York, which have banned cell phone use while driving.
Think you can multitask while driving? Click here to prove it.