Mobile Marketing Blog

An article on Mobile Monday discussed the likely possibility that Sprint will join forces with Nokia in a big way for it’s new WiMax network that is expected to roll out by 2008. Does this mean more Flash Lite in North America? Possibly. However, bringing Nokia on as a major phone supplier would not be enough on it’s own.

Currently, Verizon Wireless and Sprint both use Qualcomm’s network. The difference is that Sprint has not signed a licensing agreement to use BREW for content distribution—so no Flash Lite.

Although the differences of WiMax and Sprint’s existing setup are not entirely clear to me, this may open the door for Flash Lite and Sprint.

Read the full article here.


Comments

  1. December 31st, 2006 at 10:38 | #2

    Ciao

    WiMAX is wireless broadband which currently has nothing to do with mobile phones at least not currently. WiMAX is a competitor of DSL and Cable.

    Alessandro

    Alessandro
  2. December 31st, 2006 at 10:48 | #3

    If that’s the case then my-bad. The mobile monday article really framed this as a something new for Sprint Nextel (mobile).

    Quote:
    Sprint plans to invest USD 3 billion during the next two years to build the new network that will provide more bandwidth on its wireless network for a lower cost.

    If it wins the contract, Nokia would get a portion of that money. And Sprint would also likely sell Nokia handsets that can be used on the network that is expected to reach 100 million people by 2008.

    Ryan Unger
  3. December 31st, 2006 at 13:49 | #4

    Ciao

    it’s kind of confusing since as far as I know there are no WiMAX handsets. I know Nokia provides WiMAX technology.

    Alessandro

    Alessandro
  4. December 31st, 2006 at 20:54 | #5

    I know what you mean. I’ll lean on you for expertise with Nokia. If you ever do hear anything about WiMAX handsets, I would be interested (although—I am sure I would read about it on your blog). Thanks.

    Ryan Unger
  5. January 18th, 2008 at 10:12 | #6

    Yes, i am doing my senior project on the marketing efforts used by sprint, i would like to let you know that the paper is due in 3 hours, i have 2 pages left to do it, please send me a little information within 20 minutes. I need this information so i can graduate high school thank you,

    Jerod

    P.S this wimax this is a great deal, it works really well

    Jerod
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