Mobile Marketing statistics

Blog / April 5, 2011 / Permalink

The future of mobile marketing is bright. Very bright.

  • 250+ million Americans carry mobile phones—over 80% of the nation’s population
Source: CTIA Wireless Association
  • Cell phones subscriptions will top 5 billion globally before 2011
Source: International Telecommunication Union
  • The global mobile advertising market will be valued at over $16 billion by 2011
Source: M:Metrics, Common Short Codes: Cracking the Mobile Marketing Code
  • Four out of five teens carry a wireless device, and the majority (57%) view their cell phone as the key to their social life
Source: CTIA survey, Teenagers: A Generation Unplugged

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