Mobile Marketing Blog by Punchkick Interactive

Punchkick Interactive has authored it’s first article for Adobe.com. Zak Dabbas and myself (Ryan Unger) co-authored Developing Flash Lite for BREW applications for Verizon Wireless. This article covers not only the technical side of developing applications for BREW for Verizon Wireless, but also the marketing aspects of distributing content directly to Verizon Wireless or to a content catalog partner such as Atom Entertainment, FunMobility, or Smashing Ideas.

The article has three main sections:
1. Understanding the Flash Lite for BREW marketplace
2. Becoming an authorized Qualcomm BREW developer
3. Testing content on a Verizon Wireless handset

Read the full article on Adobe.com

Introduction
At the October 2006 Adobe MAX conference, Adobe and Verizon Wireless announced a partnership that would make Flash Lite content available to over 37.5 million Verizon Wireless subscribers. Flash Lite developers were understandably excited about the announcement, and teaching developers how to create content for Verizon Wireless became a central focus of the MAX conference.

This article will teach you how to develop Flash Lite for BREW content directly for Verizon Wireless. It will detail the process of becoming an authorized Qualcomm BREW developer, testing your Flash Lite for BREW content on a Verizon Wireless handset, and selling your content through Verizon Wireless.

In addition to understanding the technical specifics of creating Flash Lite for BREW content, this article will also discuss the pros and cons of using the direct model for developing and distributing Flash Lite for BREW content—including the real costs and anticipated returns on your development investment. It will also briefly cover the process of selling content through an content catalog partner, and the pros and cons associated with doing so.

Also, we would like to thank Phil Pastore for helping out with the headshots.

Learn more about Punchkick Interactive’s Flash Lite development capabilities.

Cleveland, OH June 1, 2007 - The Web Marketing Association is pleased to announce that Punchkick Interactive co-founder Ryan Unger has been selected as a judge of the 11th annual international WebAward competition for Web site development.

The WebAwards is the standards-defining internet awards competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding Web sites.

“Unlike other awards, the WebAwards is not a beauty pageant where only the design and name recognition is important,” said William Rice, president of the Web Marketing Association. “For the past decade, the WebAwards has used a quantitative judging formula based on seven criteria to evaluate, benchmark and set industry standards for Web site development. Unger will play a critical role in setting the standard for Internet excellence by applying his expertise to each site he adjudicates.”

“I am privileged to have been selected as a respected member of the WebAwards panel of judges,” said Punchkick Interactive’s Unger. “It is an honor to judge domestic and international sites that meet the Web Marketing Association’s standards of high quality and excellence.”

Ryan Unger is the co-founder and creative director for Punchkick Interactive. He has over five years of experience with Flash software and is an Adobe Certified Flash Lite 1.1 developer, Adobe Certified Flash 8 designer, and Qualcomm BREW authorized developer. Ryan has authored articles on Adobe.com and has received a number of design and marketing awards from organizations including the American Advertising Federation, the Public Relations Society of America, the Web Marketing Association, and the West Virginia Flash Animation Festival. Additionally, he will serve as a judge for the 2007 Web Marketing Association’s WebAward competition. Ryan is heavily involved in the Flash Lite community, both in Flash Lite-focused Web forums and his company’s mobile marketing blog (http://www.punchkickinteractive.com/blog/).

The 2007 WebAward judges consist of a select group of Internet professionals who have direct experience designing and managing Web sites - including members of the media, interactive creative directors, corporate marketing managers, site designers, content providers and webmasters - with an in-depth understanding of the current state-of-the-art in Web site development and technology. Judging for this year’s website awards will take place in July and August, with winners announced in September.

About Punchkick Interactive
Punchkick Interactive ™ is a full service mobile marketing firm that develops Flash Lite enabled games and screensavers, custom mobile applications, text-message campaigns, mobile media distribution systems, branded mobile software and mobile Web sites. For more information visit http://www.punchkickinteractive.com or call (800) 549-4104.

About the WebAwards
The 11th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information or to enter, visit www.07webaward.org.

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We have released our Mobile Ocean ™ Flash Lite screensaver/wallpaper to Handago.com today. Mobile Ocean is the perfect cell phone screensaver/wallpaper for any marine lover. This product features seven tropical fish, four underwater scenes, and a digital clock.

Learn more about Punchkick Interactive’s mobile screensaver design capabilities.

Detailed Product Features:

• Built using Adobe Flash Lite 1.1 technology
• Seven tropical fish swimming across four unique underwater scenes
• An ideal mobile wallpaper or screensaver
• Includes an AM/PM digital clock
• For maximum Symbian phone compatibility, five different .swf file sizes are included: 96×65, 128×160, 176×208, 176×220, and 240×320

Purchase Mobile Ocean here for $1.99.

Mobile Ocean is the property of Punchkick Interactive Inc. Copyright © 2006-2007. All rights reserved.

It’s very exciting that the (INTEL NATIVE!) CS3 has been released. This is meant to highlight the major new features. Mainly, integration, integration, integration. I will be updating this as the presentation from Adobe goes on.

Photoshop Extended

Dreamweaver

Illustrator

Flash

Video Production

Device Central

NOW FOR THE PACKAGES:
Adobe Creative Suite 3 Design Premium
Design content for today — and tomorrow — with Adobe® Creative Suite® 3 Design Premium software. Design Premium combines all-new versions of essential tools for professional page layout, image editing, illustration, and Adobe PDF workflows with new tools for creating engaging websites, interactive experiences, and mobile content.

Adobe Creative Suite 3 Web Premium
Adobe® Creative Suite® 3 Web Premium software offers a complete solution for creating interactive websites, applications, user interfaces, presentations, mobile device content, and other digital experiences. Get everything you need to prototype your project, design assets, build web experiences, and efficiently maintain and update content. Work on your choice of Mac or Windows®.

Adobe Creative Suite 3 Master Collection
Express your ideas in print, on the web, in film and video, and on mobile devices with Adobe® Creative Suite® 3 Master Collection software. Combines Adobe InDesign® CS3, Photoshop® CS3 Extended, Illustrator® CS3, Acrobat® 8 Professional, Flash® CS3 Professional, Dreamweaver® CS3, Fireworks® CS3, Contribute® CS3, After Effects® CS3 Professional, Adobe Premiere® Pro CS3, Soundbooth™ CS3, and Encore® CS3, and also includes Adobe Bridge CS3, Version Cue® CS3, Device Central CS3, Dynamic Link, Adobe OnLocation™ CS3 (Windows® only), and Ultra® CS3 (Windows only).

Links
http://www.adobe.com/creativelicense/
http://www.adobe.com/products/creativesuite/launchevent/webcast/
http://www.adobe.com/products/creativesuite/design/
http://www.adobe.com/products/creativesuite/web/
http://www.adobe.com/products/creativesuite/production/
http://www.adobe.com/products/creativesuite/mastercollection/

After several months of posts, we finally decided to have www.punchkickinteractive.com/blog/ aggregated by MXNA. The Punchkick Interactive blog discusses all things mobile marketing including: Flash Lite enabled software, BREW, sms campaigns, and mobile Web sites. The blog is maintained by Ryan Unger and Zak Dabbas—co-owners of Punchkick Interactive mobile marketing and design firm.

Cleveland, OH (PRWEB) February 1, 2007 — Mobile technology is the newest media channel of advertising, say market researchers. And with over 200 million mobile phone users in America, today’s mobile phones have become capable of much more than flashy ringtones. The possibilities for creative marketing and product branding are limitless — and innovative design firms are taking notice.

Cleveland-based design firm Punchkick Interactive recently made the leap to mobile when it shifted gears from Web design to working exclusively with mobile devices.

“We saw a potential for unbelievable growth,” said Punchkick Interactive co-founder Ryan Unger. “Mobile marketing is so new that we haven’t come close to seeing its full capabilities. It’s like the Internet of the early 90s — a sleeping giant.”

And he’s not alone in his belief. This year alone, billions will be spent on mobile phone based advertising, and an increasing number of companies are recognizing the value of non-traditional marketing strategies. The recent success of viral videos on YouTube® have proven that niche marketing can be a powerful way to stretch advertising dollars and produce impressive results.

Mobile marketing can take on a number of different forms, including product-branded games, text-message campaigns and customized mobile applications.

“Mobile development can be challenging because it requires a strong grasp of programming and interface design in order to develop content compatible with different mobile phones,” added Unger. “Every phone is unique and has its own screen size and memory specifications.”

“Nevertheless,” he said, “It’s a type of marketing that, when done correctly, can create an incredible impact.”

After several weeks of development, punchkickinteractive.com is officially live.

Punchkick Interactive is an advertising agency that works exclusively with mobile devices. Specializing in mobile technology and development, Punchkick Interactive utilizes a team of programmers and designers to create engaging mobile content. Underlying all that we do is a passion for combining fresh ideas and technical know-how with incredible design.

Founded in Cleveland, Ohio, Punchkick Interactive began as a freelance Web-development company headed by then design student Ryan Unger and his frequent collaborator, Zak Dabbas. Over time, Punchkick Interactive evolved into a mobile design firm, thereby keeping in line with the company’s objective of constantly creating within the cutting edge.

Our business relationships and the quality of our craft are possibly the two most important elements of who we are. It’s the relationships we make that fuel our creativity and keep us going—we suppose you could call it a compulsion to please. But quality of craft—that can never be compromised. Ever. We don’t do “half-finished.” And we don’t do “acceptable.” And we certainly don’t do “just fine.”

www.punchkickinteractive.com