Mobile Marketing Blog by Punchkick Interactive

Mobile Banner Ads Have Same Brand Recall As TV Spots

June 22nd, 2008 by Zak Dabbas   |   571 views

You really do learn something new everyday.

Apparently, “[m]obile banner ads…produce click-through rates that are ‘exponentially higher than online’ banner ads, where CTR has fallen to about 0.3%; mobile banners produce an overall click-through rate of 2%, even ’slightly higher for entertainment brands.’

Very interesting stuff. 

Read the full article here.

                     

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2 Responses to “Mobile Banner Ads Have Same Brand Recall As TV Spots”

1. Tiny Tiger Says:
   June 26th, 2008 at 8:48 am

   Do mobile banner ads take up more space …well….seemingly due to the smaller screens/resolution?

2. mimi Says:
   August 13th, 2008 at 12:48 am

   interesting article.

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