Very recently, Punchkick Interactive was asked to create a mobile marketing campaign by a client representing Motel 6. The goal of the campaign was to influence the buying behavior of Hispanics who are traveling on spontaneous road trips.
The SMS campaign integrates with traditional radio advertising, and offers travelers a way to sign up for [...]
Tags: hispanics, Mobile Marketing, motel 6, motel6, SMS, text messaging
Posted in Mobile Marketing, Punchkick Interactive, SMS