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September 20th, 2008 by Ryan Unger | 6 Comments »
A one-size-fits-all approach to solving problems rarely seems to work in the real world, and the mobile Web is no different.
Up to this point, most mobile sites have been developed by re-hashing traditional Web content and squeezing it onto the small screen—an unfortunate “Mini-Me” approach to mobile Web design. The result? While the traditional [...]
June 22nd, 2008 by Ryan Unger | No Comments »
Very recently, Punchkick Interactive was asked to create a mobile marketing campaign by a client representing Motel 6. The goal of the campaign was to influence the buying behavior of Hispanics who are traveling on spontaneous road trips.
The SMS campaign integrates with traditional radio advertising, and offers travelers a way to sign up for [...]
June 20th, 2008 by Ryan Unger | 1 Comment »
An new Experian study revealed a number of mobile marketing and text messaging statistics that I have not seen before. The short list is outlined below:
By early 2006, thirty countries had exceeded 100% per capita cell phone usage
In 2006 there were about 241 million mobile phone users in the United States — or, approximately 80% [...]
June 12th, 2008 by Ryan Unger | 6 Comments »
College@Home created a list of 50 useful iPhone tips for librarians and researchers, and it actually brought up a few points directly related to mobile marketing…
2. Creating a texting service for patron questions. Giving patrons the option of texting in their questions to the library can make it easy for those who prefer to avoid [...]
May 30th, 2008 by Ryan Unger | 4 Comments »
This is just a quick note for all you mobile marketers out there. A very specific text string in an SMS message will not work on the Palm Treo—regardless of wireless carrier.
The issue is as follows. Sending a link WITH “http://” but WITHOUT “www” will not work. For instance, “Visit http://groups.google.com” won’t be delivered. However, [...]
April 6th, 2008 by Ryan Unger | 1 Comment »
Adriana Gil Miner created a great video for her blog, Digital Ecologist, outlining today’s issues with SMS spam, privacy, and how mobile marketing law in the United States may be influenced over the next several years by the CAN SPAM Act. This follows up on Pogue’s Post about The Worst Spam Ever.
Learn more about Punchkick [...]
April 1st, 2008 by Ryan Unger | No Comments »
While using Google Calendar this morning I noticed a new feature titled, “Google Wake Up Kit!” I clicked on it because I often have trouble waking up. Unfortunately, however, it was just an April Fools Day joke from Google.
The wake up page reads:
In combination with the kit, you can receive a new type of notification [...]
January 17th, 2008 by Ryan Unger | No Comments »
As a resident of the United States, I’ve longed for the latest mobile phones from Japan, Korea, and other more “tech-fortunate” countries throughout APAC and Europe. I live in arguably the most powerful industrialized nation on the planet, and yet I still can’t video chat from mobile to mobile like they do in Japan. My [...]
January 10th, 2008 by Ryan Unger | 2 Comments »
Bill Perry (Mobile evangelist for Adobe) has just posted the Flash Lite install base forecasts for 2008 from the Strategy Analytics Flash-Enabled Handset Forecast from January 4, 2008. The forecast includes the installed base of Flash Lite devices by Region, Country and Version. Bill’s PDF highlighting the 91% Global Growth of Flash Lite in 2007 [...]
January 4th, 2008 by Zak Dabbas | 2 Comments »
Every once in a while—perhaps as often as the solar equinox or emergence of the breeding cicadas—I open my mouth and say something I later regret. And when I do so, I feel it is my duty to own up to my mistake. So, with my sneaker on my plate, I apologize to all of [...]
Punchkick Interactive and Keathley Advertising Team Up to Create GE Mood Lighting Cam iPhone App
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Punchkick Interactive, a Chicago-based mobile marketing company, and Keathley Advertising, an Akron-based advertising agency, today announced the launch of the GE Mood Lighting Cam iPhone app. The new iPhone [ MORE ]
Punchkick Interactive Appoints Director of Business Development and Mobile Strategy
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Punchkick Interactive, America's first design firm to focus exclusively on full-service mobile marketing, is pleased to announce the addition of Dirk Rients as Director of Business Development and Mobile [ MORE ]
Punchkick Interactive
10 West Hubbard Street, Suite 2D
Chicago, Illinois 60654 USA
Phone (800) 549-4104
info@punchkickinteractive.com
10 West Hubbard Street, Suite 2D
Chicago, Illinois 60654 USA
Phone (800) 549-4104
info@punchkickinteractive.com
