The New York Times has posted a driving game that measures how your reaction time is affected by external distraction (i.e., text messages on your mobile phone). After playing this game for a few minutes, I can definitely say that I have a new appreciation for states like California and New York, which have banned [...]
Tags: game, mobile phone, SMS
Posted in Games, Mobile Marketing, SMS
Very recently, Punchkick Interactive was asked to create a mobile marketing campaign by a client representing Motel 6. The goal of the campaign was to influence the buying behavior of Hispanics who are traveling on spontaneous road trips.
The SMS campaign integrates with traditional radio advertising, and offers travelers a way to sign up for [...]
Tags: hispanics, Mobile Marketing, motel 6, motel6, SMS, text messaging
Posted in Mobile Marketing, Punchkick Interactive, SMS
This is just a quick note for all you mobile marketers out there. A very specific text string in an SMS message will not work on the Palm Treo—regardless of wireless carrier.
The issue is as follows. Sending a link WITH “http://” but WITHOUT “www” will not work. For instance, “Visit http://groups.google.com” won’t be delivered. However, [...]
Tags: Mobile Marketing, palm, SMS, text messaging, treo
Posted in Mobile Marketing, SMS
Adriana Gil Miner created a great video for her blog, Digital Ecologist, outlining today’s issues with SMS spam, privacy, and how mobile marketing law in the United States may be influenced over the next several years by the CAN SPAM Act. This follows up on Pogue’s Post about The Worst Spam Ever.
Learn more about Punchkick [...]
Tags: digital media law, ie, Java, law, MMS, Mobile, Mobile Advertising, Mobile Marketing, mobile marketing law, pogue, PR, SMS, spam, t-mobile, United States
Posted in Mobile Marketing Law, SMS
While using Google Calendar this morning I noticed a new feature titled, “Google Wake Up Kit!” I clicked on it because I often have trouble waking up. Unfortunately, however, it was just an April Fools Day joke from Google.
The wake up page reads:
In combination with the kit, you can receive a new type of notification [...]
Tags: april fools day, Design, google, Mobile Marketing, PR, punchkick, SMS
Posted in Mobile Marketing, google
Engadget reports that they have received a flood of tips stating that Verizon to offer unlimited voice, data, and messaging packages. It is reported that starting Tuesday, February 19th the following plans should be available:
$100 – Nationwide Unlimited (voice)
$120 – Nationwide Select Unlimited (voice, SMS, MMS)
$140 – Nationwide Premium (voice, SMS, MMS, VZNav, VCAST, email)
$150 [...]
Tags: MMS, Mobile, PR, SMS, VCAST, Verizon, Verizon Wireless, VZNav, Wireless
Posted in Verizon Wireless
Is Google going to launch a Google-branded handset?
A short post asks this question citing Google’s announced partnership with LG Electronics.
Creating and Testing Mobile Web Sites with Adobe CS 3
Short article on testing .mobi sites with Dreamweaver CS3 and Device Central. It’s another great read from Scott.
Vodka Authentication by SMS
Apparently, counterfeit Vodka is running rampant in [...]
Tags: Adobe, Apple, CS3, Design, electronics, Games, google, ie, iPhone, Linkage, Mobile, Mobile Marketing, Nokia, PR, random links, s60, SMS
Posted in Mobile Marketing
We are experimenting with sending phones SMS messages based on actions within a Flash Lite movie. To test this, we have implimented a way for our visitors to sample an SMS campaign—simply type your mobile number in the form located at the top right of our blog. Use the following format: 12165261544 (country code + [...]
Tags: cell, cell phone, Flash, Flash Lite, ie, Mobile, Mobile Advertising, Mobile Marketing, SMS
Posted in Flash Lite, Mobile, Mobile Marketing, Punchkick Interactive, SMS
After several months of posts, we finally decided to have www.punchkickinteractive.com/blog/ aggregated by MXNA. The Punchkick Interactive blog discusses all things mobile marketing including: Flash Lite enabled software, BREW, sms campaigns, and mobile Web sites. The blog is maintained by Ryan Unger and Zak Dabbas—co-owners of Punchkick Interactive mobile marketing and design firm.
Tags: Design, Flash, Flash Lite, Mobile, Mobile Marketing, punchkick, Punchkick Interactive, SMS
Posted in Adobe, BREW, Design, Flash, Flash Lite, Mobile, Mobile Marketing, Press Release, Punchkick Interactive
This may be old news but it is new news to me. One of Time Magazine’s 50 best sites is actually valid as a best site. http://www.dodgeball.com lets you join a community that uses location-based services (LBS) to find other community members via your mobile.
Basically, you log in via your cell and send an [...]
Tags: cell, ie, Mobile, Mobile Advertising, Mobile Marketing, PR, punchkick, SMS
Posted in Design, LBS, MMS, Mobile, Mobile Marketing, SMS