Mobile Marketing Blog by Punchkick Interactive » SMS

Texting + Driving = Uh Oh.

Zak Dabbas — Wed, 22 Jul 2009 22:56:44 +0000

The New York Times has posted a driving game that measures how your reaction time is affected by external distraction (i.e., text messages on your mobile phone). After playing this game for a few minutes, I can definitely say that I have a new appreciation for states like California and New York, which have banned [...]

Motel 6 Mobile Campaign by Punchkick Interactive Featured on MobileMarketer.com

Ryan Unger — Mon, 23 Jun 2008 00:46:44 +0000

Very recently, Punchkick Interactive was asked to create a mobile marketing campaign by a client representing Motel 6. The goal of the campaign was to influence the buying behavior of Hispanics who are traveling on spontaneous road trips. The SMS campaign integrates with traditional radio advertising, and offers travelers a way to sign up for [...]

Certain SMS Messages Fail on the Palm Treo

Ryan Unger — Fri, 30 May 2008 19:50:34 +0000

This is just a quick note for all you mobile marketers out there. A very specific text string in an SMS message will not work on the Palm Treo—regardless of wireless carrier. The issue is as follows. Sending a link WITH “http://” but WITHOUT “www” will not work. For instance, “Visit http://groups.google.com” won’t be delivered. However, [...]

New Video Outlines Mobile Marketing Law and the Issues that Marketers Face with SMS Messaging

Ryan Unger — Mon, 07 Apr 2008 00:55:35 +0000

Adriana Gil Miner created a great video for her blog, Digital Ecologist, outlining today’s issues with SMS spam, privacy, and how mobile marketing law in the United States may be influenced over the next several years by the CAN SPAM Act. This follows up on Pogue’s Post about The Worst Spam Ever. Learn more about Punchkick [...]

New ‘Google Wake Up Kit!’ Spotted on Google Calendar

Ryan Unger — Tue, 01 Apr 2008 14:03:48 +0000

While using Google Calendar this morning I noticed a new feature titled, “Google Wake Up Kit!” I clicked on it because I often have trouble waking up. Unfortunately, however, it was just an April Fools Day joke from Google. The wake up page reads: In combination with the kit, you can receive a new type of notification [...]

Verizon Wireless to Offer Unlimited Voice, Data, and Messaging Packages

Ryan Unger — Mon, 18 Feb 2008 17:41:42 +0000

Engadget reports that they have received a flood of tips stating that Verizon to offer unlimited voice, data, and messaging packages. It is reported that starting Tuesday, February 19th the following plans should be available: $100 – Nationwide Unlimited (voice) $120 – Nationwide Select Unlimited (voice, SMS, MMS) $140 – Nationwide Premium (voice, SMS, MMS, VZNav, VCAST, email) $150 [...]

Random links for Monday, June 25th

Ryan Unger — Mon, 25 Jun 2007 19:43:39 +0000

Is Google going to launch a Google-branded handset? A short post asks this question citing Google’s announced partnership with LG Electronics. Creating and Testing Mobile Web Sites with Adobe CS 3 Short article on testing .mobi sites with Dreamweaver CS3 and Device Central. It’s another great read from Scott. Vodka Authentication by SMS Apparently, counterfeit Vodka is running rampant in [...]

SMS campaign demonstration. Feedback requested.

Ryan Unger — Fri, 06 Apr 2007 18:18:02 +0000

We are experimenting with sending phones SMS messages based on actions within a Flash Lite movie. To test this, we have implimented a way for our visitors to sample an SMS campaign—simply type your mobile number in the form located at the top right of our blog. Use the following format: 12165261544 (country code + [...]

Punchkick Interactive blog aggregated by MXNA

Ryan Unger — Sun, 18 Feb 2007 06:20:54 +0000

After several months of posts, we finally decided to have www.punchkickinteractive.com/blog/ aggregated by MXNA. The Punchkick Interactive blog discusses all things mobile marketing including: Flash Lite enabled software, BREW, sms campaigns, and mobile Web sites. The blog is maintained by Ryan Unger and Zak Dabbas—co-owners of Punchkick Interactive mobile marketing and design firm.

Dodgeball.com – Using LBS, this tool finds friends and crushes near you

Ryan Unger — Thu, 28 Dec 2006 17:23:40 +0000

This may be old news but it is new news to me. One of Time Magazine’s 50 best sites is actually valid as a best site. http://www.dodgeball.com lets you join a community that uses location-based services (LBS) to find other community members via your mobile. Basically, you log in via your cell and send an [...]