As with many other Web sites, Google.com offers its users a convenient way to find what they’re looking for using a feature called autocomplete. Autocomplete does just what it says—it automatically completes a user’s search form based on the popularity of possible keyword suggestions. For example, as you type “m,” “MySpace” is displayed because “MySpace” is the most searched term that starts with an “m.” If you follow that “m” with “obile mar,” “mobile marketing” is shown because it’s the most searched term that starts with “mobile mar,” and so on.
I’ve compiled a list of the top 26 autocomplete keywords from a to z. I’ve also cross-referenced this list against Google Pay-Per-Click (PPC) costs, and came up with some really interesting results.
Key Findings:
- It would cost between $611,930 and $922,680 to own the first PPC position of the top 26 autocomplete keywords.
- “Quotes” is by far the most expensive of the top autocomplete keywords, costing ≈$23.67 per click, or ≈$374,755 per day for the first PPC position.
- The next three next most-expensive CPC keywords are “orbitz,” “gmail,” and “netflix” at ≈$4.79, ≈$4.30, and ≈$4.04, respectively.
- The three lowest-cost keywords with respect to estimated cost-per-day based on clicks-per-day are “facebook,” “photobucket,” and “zillow.”
- ALL of the following keywords do NOT break 1,000 paid clicks per day: “facebook,” “irs,” “photobucket,” “realtor.com,” “southwest airlines,” “usps,” “xm radio,” and “zillow.” The obvious assumption is that users searching those keywords ignore the sponsored links and just go organic.
PPC Costs for the top 26 autocomplete keyword suggestions
New ‘Google Wake Up Kit!’ Spotted on Google Calendar
While using Google Calendar this morning I noticed a new feature titled, “Google Wake Up Kit!” I clicked on it because I often have trouble waking up. Unfortunately, however, it was just an April Fools Day joke from Google.
In combination with the kit, you can receive a new type of notification from Google Calendar, called the “wake up” notification. This notification is relentless in ensuring your timely awakening from restful slumber.
The “wake up” notification uses several progressively more annoying alerts to wake you up. First it will send an SMS message to your phone. If that fails, more coercive means will be used. The kit includes an industrial-sized bucket and is designed to be connected to your water main for automatic filling. In addition, a bed-flipping device is included for forceful removal from your sleeping quarters. Learn more.
Learn more about Punchkick Interactive’s custom mobile software capabilities.
Google May Build Huge Wireless Network Using Floating Balloons
According to the Wall Street Journal, Google is considering either a partnership or a full-on buyout of Space Data Corp—a company that provides balloon-based wireless networks. If you think that seems a little strange, consider this: the balloons can help bring wireless service to individuals in rural areas and they can be launched on the cheap—about $50 to launch the balloon, $1500 for the receiver, and a $100 finder’s fee for recovery after the balloon returns to earth.
Additionally, a BusinessWeek article from last month revealed that Space Data believes it can cover the whole country with a WiMax broadband network with just 370 balloons. Compare that with the 22,000 or so towers that would be necessary using traditional methods.
Sources: Gizmodo and WSJ and BusinessWeek via TechCrunch and Broadband Reports
