4G Archives

Japanese electronics-giant Sharp recently unveiled an LCD touchscreen that displays 3D images without requiring special glasses. Sharp identified mobile phones as a potential outlet for this technology, and this week announced the first 3D camera to be used in mobile devices.

In a press release, Sharp explained how its 3D technology works:

“3D images are composed of two views taken using two cameras that simultaneously capture separate images for the right and left eyes. Consequently, a 3D camera requires peripheral circuitry to apply image processing to the two images, for example, to adjust color or to correct positioning between the images from the two cameras.”

The glasses used to view 3D images have lenses with colored filters. This creates the illusion of something popping off the screen known as parallax. The left and right eyes see separate images because of the apparent displacement of an object as seen from two different points.

The reason 3D technology did not successfully gain widespread use in the 1970s was because technologists failed to create a 3D user experience without the need for funky glasses. In order for parallax to work without glasses on mobile, viewers will hold a mobile device 12 inches (30 centimeters) in front of their face – approximately the same distance a mobile phone is typically held.

Sharp plans to ship the cameras as soon as July, and will begin mass-producing the product this year. Could we be on the verge of capturing and presenting eye-catching 3D images and video with our mobile phones? It’s an exciting prospect.

How will 3D content change our mobile experience?

Three-dimensional imaging technologies are changing the way we experience media, first in movie theaters, now in our homes, and soon in our hands. If 3D cameras become standard in our mobile devices, a wave of new content would contribute to the refinement of the technology.

Here are five ways we’d like to see 3D cameras and imaging for mobile applications:

1. Games. (Did we hear someone say Nintendo 3DS?)

2. Data charts and interactive surveys. Information architecture in 3D would be amazing.

3. Product previews for smaller items like jewelry could change the way we pop the question.

4. 3D profile pictures and video chat.

5. Navigation and maps with pop-up landmarks to guide viewers along.

What are some of your ideas for 3D imaging in mobile applications? Tell us what you’re thinking in the comments section.


It would seem that WiMAX’s impact on mobile technology in the United States might be closer than we all originally thought.

NextWave Wireless Inc. (Nasdaq: WAVE), a global leader of all things WiMAX, announced that it has retained Deutsche Bank and UBS Investment Bank to explore the sale of its extensive spectrum holdings in the United States. NextWave’s U.S. spectrum footprint covers over 251 million people in the United States and includes major markets such as New York, Los Angeles, Chicago, San Francisco, Boston, Philadelphia, Denver, Houston, and Detroit.

Nextwave WirelessWhat drove the surge? Possibly Allen Salmasi, chief executive officer and president of NextWave Wireless, when he remarked:

Since the completion of the recent 700 MHz auction, we have received multiple offers for our U.S. spectrum assets. [N]ow is the perfect time for us to sell these valuable assets while network operators are trying to finalize their band plans and spectrum holdings for their continuing 3G and planned 4G rollouts. Monetizing the value of our substantial spectrum assets would allow us to further strengthen our balance sheet, retire debt, and continue the commercial introduction of a wide range of innovative wireless broadband and multimedia solutions such as our high-performance WiMAX and RFIC chipsets, advanced multi-mode, multi-band TD-CDMA, WiMAX and LTE enabled base station platforms, breakthrough MXtvTM and TDtvTM mobile television systems.


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Punchkick Interactive in the news

How Smartphones Are Becoming the New Candy Bar For Content Consumption
—November 30, 2010,

Our co-founder and CTO, Ryan Unger was interviewed last week by Rob Woodbridge.  Ryan spoke about inspiring trust with clients and what the future of mobile marketing looks like. If you’d prefer the audio version, you can find it and other conversations with mobile marketing rock stars at Untether.tv

Punchkick Interactive to Launch Mobile-Web Initiative for ASPCA
—August 4, 2009,

Punchkick Interactive®, a Chicago-based mobile marketing company, today announced the signing of its newest client, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®), the oldest animal welfare organization in the United States.

Zend / OOP PHP Developer
—January 5, 2012,

Your role as a PHP Developer includes the responsibility to develop large-scale web sites and mobile Web applications.