Looking Forward to ‘Mobile University’ One-Day Event
We’re excited about the Mobile University event that’s being put on by the Heartland Mobile Council. The one-day Chicago event promises to address the importance of a long-term strategic approach to mobile marketing, as well as demonstrate how to integrate mobile into your business.
Here’s a description of the event by the Heartland Mobile Council:
“Mobile University 101 is the interactive one day educational event that will address the importance of a long-term strategic approach to mobile within your business. Whether you’re interested in creating a mobile marketing campaign, or understanding the various kinds of rapidly evolving mobile technologies, Mobile University is the place to get started with a mobile strategy, and begin to leverage mobility to improve your bottom line.”
There are going to be some great educational topics covered at the event, and both Ryan and I will be leading a break-out session focused on different ways to successfully integrate mobile within an overall marketing strategy.
Pre-registration tickets for the event are $99 and can be purchased here.
If you’re interested in reading the official release for the event, click here.
Hiring an iPhone Developer? Read This First.
The Business Insider has posted an article titled How To Hire A Great iPhone Developer and it features a few quotes from our creative director, Ryan Unger. It’s a good read with some valuable insight, so feel free to give it a look.
The 5 Commandments of Mobile Web Design
A one-size-fits-all approach to solving problems rarely seems to work in the real world, and the mobile Web is no different.
Up to this point, most mobile sites have been developed by re-hashing traditional Web content and squeezing it onto the small screen—an unfortunate “Mini-Me” approach to mobile Web design. The result? While the traditional Web becomes more useful and creative every day, the significance of the mobile Web has largely stalled. The mobile Web has yet to realize its awesome potential, and the problem isn’t a technology issue like you may be already thinking. The problem is design, or rather, a lack thereof, within the mobile medium.
1. The Mobile Web is Not the Little Sister of the Traditional Web.
What makes a mobile site so different?
It’s not the screen size—it’s the intent of the user. Very often, traditional Web users browse the Web for entertainment or to kill time. Even when traditional users need to perform work-related tasks, they are easily sidetracked by Twitter, YouTube, or any of the thousands of social networking sites.
Mobile users, on the other hand, typically browse the mobile Web when they are in need of specific information. These experiences tend to be much shorter than they are on the traditional Web, and users rarely browse for entertainment purposes. Let’s just be honest with ourselves—if a user could be in front of a computer, that’s where he or she would be.
Suppose that you were offered a chance to view a new Red Hot Chili Peppers music video on your phone. Would you actually navigate to the video and watch it, when you could just as easily view it on a speedy home computer? Re-purposing traditional Web content and stuffing it into a mobile browser is a recipe for disaster. Instead, it’s time to look at the mobile Web as a uniquely distinctive medium.
2. Give People What They Want, When They Want It.
All mobile Web users across the globe want the same thing: the ability, at any time, to easily access any information.
What this means for mobile Web designers and developers, is that first and foremost, we need to approach mobile Web sites as an information-architecture problem, and NOT as a technology problem. Mobile Web sites should be formatted in a way that allows users to easily navigate and make decisions. Users don’t want to dig through the clutter of a traditional Web site to find the tiny link they were looking for.
Companies that merely ensure their existing Web site is viewable on mobile phones, have, for the most part, wasted their time and money. This is primarily because this type of mobile Web site will likely be hard to navigate through, or be terrible looking. All too often, users get frustrated when they can’t find the content they are looking for. This fact is exactly why wireless carrier “decks” exist.
3. Build Unique Mobile Content, or Don’t Bother Building Anything at All.
Mobile is a unique medium and it should be designed with this idea in mind. If you are not willing to rewrite, modify, or create custom mobile content, then don’t bother creating a mobile site in the first place.
This point is best illustrated by an example:
A university could easily mobilize its existing Web content to create a mobile Web site, but do freshman really need to be able to schedule classes from their phone when they are lost in the Quad? The answer should be, obviously, no.
Wouldn’t the university mobile site be more effective if it was limited to custom information that is relevant for on-the-go students—such as mobile maps, a one-click phone number directory and faculty office hours? The answer is yes.
4. Make It Useable. Make It Useable. Make It Useable.
Mobile Web sites MUST always work on every phone. Period.
What this means is that mobile Web designers need to consider multiple screen sizes, as well as multiple technologies. A mobile Web site should dynamically transcode content such as forms, images, videos, ringtones and layouts, so that any user, with any phone, can enjoy a seamless browsing experience. Users should never have to tell a mobile site what kind of phone they have—it should already know.
Consider that for the traditional Web, designers and developers need to account for differences between Internet Explorer, Safari, Firefox, Opera, screen sizes, color depth, Flash versions, and more. Why would mobile be any different?
5. Don’t Forget About Design. Seriously.
Mobile Web surfers are still consumers, and consumers are deeply impacted by design. Don’t believe this? Allow us to introduce you to a fine company called Apple.
Because the concern at the forefront of people’s minds has been technology, brands and agencies often neglect the importance of design in the mobile space. It is almost assumed that because the mobile Web has to work on every mobile device, it can’t also look great. We couldn’t disagree with this mindset more.
When a mobile marketing firm approaches a mobile Web design project, it should design a series of visual layouts for a client that illustrate how the mobile site will look on a variety of different devices. For example, our firm refines a selected visual design concept into a WML layout (old school WAP 1.0), an XHTML-MP (WAP 2.0) layout at several different screen sizes, and (when possible) an iPhone-specific layout. The goal here is to ensure that no matter what phone is viewing the content, it will look its absolute best.
In Summary:
1. Think about the mobile Web in a new way. Get creative.
2. Clear and concise information-architecture specific to mobile is an absolute must.
3. Create compelling mobile content or don’t bother at all.
4. Mobile sites have to work—always. No ifs, ands, or buts.
5. It’s called mobile Web DESIGN. Not mobile Web cram-it-on-the-screen.
About Punchkick Interactive
Punchkick Interactive is America’s first design firm to focus exclusively on full-service mobile marketing. The firm specializes in creating text-message campaigns, mobile games, Flash Lite content, branded mobile Web sites, custom BREW and Java ME applications, iPhone apps, mobile media distribution systems, Bluetooth proximity marketing campaigns, and more. For additional information about mobile marketing visit http://www.punchkickinteractive.com or call (800) 549-4104.
Very recently, Punchkick Interactive was asked to create a mobile marketing campaign by a client representing Motel 6. The goal of the campaign was to influence the buying behavior of Hispanics who are traveling on spontaneous road trips.
The SMS campaign integrates with traditional radio advertising, and offers travelers a way to sign up for alerts of fun events in their destination city. Travelers who sign up receive three days of event information. Mobile Marketer wrote a great article summarizing the details of this campaign.
Punchkick Interactive has officially been approved by Apple to become part of the Apple iPhone Developer Program, and we are curious as to the number of other developers who were also approved—so, we decided to start a tally.
If you have been approved by Apple to participate in the iPhone Developer Program, then leave a comment. We will update the tally here daily.
1 developer has been approved.
As a bit of background, U.S. applicants rejected received an e-mail stating: “Dear Registered iPhone Developer, Thank you for expressing interest in the iPhone Developer Program. We have received your enrollment request. As this time, the iPhone Developer Program is available to a limited number of developers and we plan to expand during the beta period. We will contact you again regarding your enrollment status at the appropriate time. Thank you for applying.”
Applicants outside the United States received an e-mail stating: “Dear Registered iPhone Developer, Thank you for expressing interest in the iPhone Developer Program. We have received your enrollment request. At this time, the iPhone Developer Program is only available in the US and will expand to other countries during the beta period. We will contact you again regarding your enrollment status at the appropriate time. Thank you for applying.”
Learn more about Punchkick Interactive’s iPhone software development capabilities.
We are excited to announce that Mobile Ocean, a Flash Lite screensaver that we designed and developed, has been selected for the launch of Adobe’s new Flash Mobile Gallery within Adobe.com.
Hopefully, it will be the first of many featured items for Punchkick Interactive on Adobe.com. The Punchkick Interactive Mobile Ocean screensaver can be viewed within our company Web site on our Flash Lite Screensavers and Wallpapers page or purchased from Handango.com.
Learn more about Punchkick Interactive’s mobile screensaver design capabilities.
Mobile Ocean Screensaver Copyright Violations
I don’t know if I should be upset, or flattered. I think that my cease and desist letters solve that mystery. Some of the sites I found show hundreds of downloads of our Mobile Ocean Screensaver—that’s a bit upsetting.
I am also amazed that there are 1,350 pages in google search for “mobile ocean punchkick.” This basically means that when people post illegal downloads, they don’t even pay attention to scrubbing out the company name! At they very least I expect them to have setup keyword driven links back to our site. Did they? Nope.
Other copyright violations pertaining to Flash Lite software.
Google PageRank Algorithm Possibly Updated
I am not 100% sure on this one, but I think that Google may have updated it’s PageRank Algorithm. Today I noticed that our site’s PageRank was lowered, so I started to check some other sites. After some digging it seems to be somewhat across the board. Our sites root, http://www.punchkickinteractive.com, dropped from a PR6 to a PR3. http://www.punchkickinteractive.com/blog/ dropped from a PR7 to a PR4. http://www.wikipedia.org/ dropped from a PR9 to a PR8. http://www.google.com and http://www.adobe.com/, however, are still PR10.
If anyone else is has noticed a similar PageRank pattern, please post a comment about it.
A Bright Future for Flash Lite with More Than 460,000 Mobile Devices in 2008
Bill Perry (Mobile evangelist for Adobe) has just posted the Flash Lite install base forecasts for 2008 from the Strategy Analytics Flash-Enabled Handset Forecast from January 4, 2008. The forecast includes the installed base of Flash Lite devices by Region, Country and Version. Bill’s PDF highlighting the 91% Global Growth of Flash Lite in 2007 can be downloaded here.
Worldwide, the totals for 2008 add up to: 461,733,000 mobile devices with Flash Lite pre-installed.
The score card for 2008 reads:
1. APAC – 154,761,000
2. Western Europe – 107,832,000
3. Japan – 77,603,000
4. Americas – 64,561,000
5. CALA – 32,024,000
6. Central Europe – 24,952,000
What are the biggest surprises?
I truly did not expect the Flash Lite 2.x numbers to be so high. Adobe is forecasting that in 2008 the Americas and Western Europe will have higher Flash Lite 2.0 or 2.1 adoption than 1.1! Despite this, Flash Lite 1.1 will still most likely stay the obvious standard.
I am very excited to see that the Americas are so close in numbers to Japan. Additionally, they have more than double the numbers of Central America, Latin America, and Central Europe. It’s no surprise that Western Europe and APAC still top the charts.
What does this all mean?
As companies like Verizon continue to grow with Flash Lite, consumer adoption rates will no doubt go up as well. As a full service mobile marketing firm that is passionate about mobile and pushing the medium forward, we can continue to pursue Flash Lite development with our clients—knowing that one day in the near future it will become the mobile standard of third party development.
We have been working commercially with Flash Lite for some time. Our projects have ranged from oem user interface development, to consumer content such as custom applications and games. We couldn’t be happier about the news.
Punchkick Interactive cited in Mobile Web Design book by Cameron Moll
Cameron Moll has just finished and released his book, Mobile Web Design.
Much has been written about mobile devices. Plenty has been written about developing websites for the so-called “standards era” of the web. However, little has been written about the two colliding. This resource aims to fill that void.
As a reviewer of the book, and more specifically the Flash Lite section, I have had a chance to read through the entire book and it is really a great piece of writing. It is certainly not written for the mobile Web expert, but rather, it speaks perfectly to anyone in a position to develop for, manage, or give advice regarding your organizations foray into a web strategy for mobile devices.
PDF copies can be purchased for $19. Well worth it for anyone interested in the mobile space. You can also download a preview sample.
