Sony Archives

This is very exciting news as I can’t think of a single thing that could more quickly expand the reach of Flash Lite.

Sony Ericsson brings Flash Lite to Java ME

Sony Ericsson announced today at its Developer World conference plans for a new technology that bridges Adobe Flash Lite and Java ME development platforms.

The technology, called Project Capuchin, allows Java ME (formerly known as J2ME) applications to use Flash Lite as the front-end interface for mobile phone applications.

“In using Flash, you typically can’t access properties of the phone. But with Capuchin, you can get at information and applications in the phone and use that info with the Flash display,” said Christopher David, director of long-term platform planning at Sony Ericsson.

The Java ME/Flash Lite connection will be a two-way street, so both can invoke the other, according to Ulf Wretling, director of Sony Ericsson Developer World. But most importantly, Flash content is packaged as a Java JAR file for use on Java ME-compatible mobile phones.

Read the full article on InternetNews.com


HD DVDA company source within Toshiba told Reuters that Toshiba was in the final stages of planning to exit the HD DVD business and that an official decision would be made soon. Given all the hype surrounding the format war between HD and Blue Ray, I’ll bet that most people already assumed there was an official announcement. We’ll file this under the category of, “Sorry to see you lose hundreds of millions, Toshiba.

All that said, I guess it’s about time for Sony to have a win in the format war. Let’s recap the list of proprietary losers in the companies past:

  • Betamax — Beat by VHS
  • MiniDisc — Never had a chance
  • ATRAC Audio Format — Beat by MP3
  • SDDS (Sony Dynamic Digital Sound) — Beat by Dolby Digital 5.1
  • Memory Stick — Beat SD cards
  • Super Audio CD — Beat by good old fashioned CDs
  • Universal Media Disc for movies — LOL
  • 1GB Hi-MD discs — Have you even heard of these?
  • 125 MB Magneto-optical discs — Again, have you even heard of these?


Brand Experience

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intel
Allstate
Liquid Wrench
Qualcomm
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ASPCA
Motel 6

Punchkick Interactive in the news

Facebook Connect on iPhone Stops Connecting; Connect’s Login UX Drops “Connecting” Language
—October 27, 2010,

If you haven’t noticed yet within your apps, the login screen for Facebook Connect has updated to feel more “iPhone friendly,” and Facebook has dropped this idea of “connecting” as a result. Additionally, there are many cues in the new UX which assume an experienced Facebook user, which seems like a shift in Facebook’s approach [...]

Punchkick Interactive and Keathley Advertising Team Up to Create GE Mood Lighting Cam iPhone App
—June 5, 2010,

Punchkick Interactive, a Chicago-based mobile marketing company, and Keathley Advertising, an Akron-based advertising agency, today announced the launch of the GE Mood Lighting Cam iPhone app.

Junior Interactive Designer
—June 30, 2011,

General Qualifications: Represent the company while interfacing with clients, vendors, and colleagues. Demonstrate raw talent, willingness to take initiative, act independently, and work effectively within a professional environment with a polished and intellectually strong presence. Exercise good judgment, have superior people skills and excellent oral and written communication abilities.