Ryan Unger is the co-founder and Chief Technology Officer of Punchkick Interactive, America’s first design firm to focus exclusively on full-service mobile marketing. Ryan has over 15 years of experience with emerging technologies and has dedicated the past seven years almost exclusively to mobile innovation. Ryan has spearheaded integrated mobile efforts for many of the world’s most well-recognized brands including Harley-Davidson, Allstate Insurance Co., GE, UPS, Qualcomm, Pearson Education, and Microsoft.
During his career, Ryan’s work has received design and marketing awards from organizations including the Mobile Marketing Association, the American Advertising Federation, the Public Relations Society of America, and the Web Marketing Association. Ryan has been cited in the book Mobile Web Design by Cameron Moll, has authored for Adobe.com, and previously sat on Adobe’s Mobile and Devices Advisory Committee. Currently, Ryan serves as a judge for the Mobile Marketing Awards, as well as the Web Marketing Association’s WebAward Competition and Internet Advertising Competition.
Zak Dabbas is the co-founder and President of Punchkick Interactive, a full-service mobile marketing firm that provides strategic consulting to Fortune-level clients and creates industry-leading mobile Web sites, SMS campaigns, custom mobile apps, and more. A self-described mobile evangelist, Zak has played a key role in the launch of integrated mobile campaigns for global brands including Harley-Davidson, Microsoft, Allstate Insurance Co., UPS, and Marriott International.
Zak has overseen mobile strategy for Punchkick since its founding in 2006, and has helped the company experience massive year-over-year organic growth since its inception. In 2009, Zak was the co-creator of a mobile campaign for UPS that won a Forrester Groundswell award and two Mobile Marketing Association awards–including one for best global mobile campaign. Zak received his J.D. from the Case Western Reserve University School of Law, and today serves as a judge for the Web Marketing Association’s WebAward & MobileWebAward competitions, and speaks at events including the nation’s largest e-retailing conference, the Internet Retailer Conference and Expo.
Zak’s personal theory on mobile marketing is simple: content is king. Only by creating engaging mobile campaigns which provide content of true value to an end user, can the mobile marketing medium evolve into the unstoppable force it is destined to be.