GotoMobile did a great writeup about this. The video should explain everthing. Make sure your speakers are on.
Next Generation 2D Coding
CHICAGO, IL (March 08, 2010)—Punchkick Interactive®, a Chicago-based mobile marketing company, today announced the launch of the mobile Web site for the ASPCA® (The American Society for the Prevention of Cruelty to Animals®). The site delivers a full-fledged mobile experience by allowing users to search pet shelters, browse profiles for cats and dogs available for [...]
Punchkick Interactive is looking for an iPhone app developer. We are a fast-growing mobile marketing agency with a strong track record of success working with clients, including Fortune 100 companies, marketing agencies, and more.
I am writting a comment for the timestamp. I think that the GotoMobile.com site (and video) is down right now.
Seems to be up again.
When will it be able for downloading? It’s only a prototype?, i have ShotCode and the nokia QR reader, and i want to get it too. They are spanish aren’t they?.