Facebook Archives

If you haven’t noticed yet within your apps, the login screen for Facebook Connect has updated to feel more “iPhone friendly,” and Facebook has dropped this idea of “connecting” as a result.

Additionally, there are many cues in the new UX which assume an experienced Facebook user, which seems like a shift in Facebook’s approach for their API.


Facebook Connect side-by-side

Facebook Connect side-by-side comparison


Notable changes include:

  • Removed all “Connect” language in favor of “Login”
  • Simplifies language overall, which assumes experienced user
  • Title “Connect to Facebook to “Facebook Login”
  • Removed description of what Facebook Connect is for
  • Remove visual cue that helps users understand the purpose of the screen
  • Removed Facebook terms/conditions fine print
  • Removed “Cancel” button
  • Asks for either your email or your phone number
  • Increases size of user input fields




Brand Experience

Pearson
intel
Allstate
Liquid Wrench
Qualcomm
ups
ASPCA
Motel 6

Punchkick Interactive in the news

Punchkick Interactive Launches Full-Featured Mobile-Web Site for ASPCA
—March 8, 2010,

CHICAGO, IL (March 08, 2010)—Punchkick Interactive®, a Chicago-based mobile marketing company, today announced the launch of the mobile Web site for the ASPCA® (The American Society for the Prevention of Cruelty to Animals®).

iPhone & iPad App Developer
—January 29, 2012,

Punchkick Interactive is looking for an iPhone app developer. We are a fast-growing mobile marketing agency with a strong track record of success working with clients, including Fortune 100 companies, marketing agencies, and more.