Mobile Marketing Blog

As with many other Web sites, Google.com offers its users a convenient way to find what they’re looking for using a feature called autocomplete. Autocomplete does just what it says—it automatically completes a user’s search form based on the popularity of possible keyword suggestions. For example, as you type “m,” “MySpace” is displayed because “MySpace” is the most searched term that starts with an “m.” If you follow that “m” with “obile mar,” “mobile marketing” is shown because it’s the most searched term that starts with “mobile mar,” and so on.

I’ve compiled a list of the top 26 autocomplete keywords from a to z. I’ve also cross-referenced this list against Google Pay-Per-Click (PPC) costs, and came up with some really interesting results.

Key Findings:

  1. It would cost between $611,930 and $922,680 to own the first PPC position of the top 26 autocomplete keywords.
  2. “Quotes” is by far the most expensive of the top autocomplete keywords, costing ≈$23.67 per click, or ≈$374,755 per day for the first PPC position.
  3. The next three next most-expensive CPC keywords are “orbitz,” “gmail,” and “netflix” at ≈$4.79, ≈$4.30, and ≈$4.04, respectively.
  4. The three lowest-cost keywords with respect to estimated cost-per-day based on clicks-per-day are “facebook,” “photobucket,” and “zillow.”
  5. ALL of the following keywords do NOT break 1,000 paid clicks per day: “facebook,” “irs,” “photobucket,” “realtor.com,” “southwest airlines,” “usps,” “xm radio,” and “zillow.” The obvious assumption is that users searching those keywords ignore the sponsored links and just go organic.


PPC costs for the top 26 autocomplete keyword suggestions

PPC Costs for the top 26 autocomplete keyword suggestions



Comments

  1. July 31st, 2009 at 23:32 | #2

    The tool leveraged for data uses information from the logged in account to make CTR and relevance assumptions. Because of this the cost figures are wildly skewed.

    Mark
  2. August 27th, 2009 at 01:03 | #3

    SEO is important because the billion internet users around the world visit websites not through typing the site URL in the address bar of the browser. They find websites they are looking for through search engines. This is the reason why there are lots of web entrepreneurs who prioritize the investment of this particular web tactic for their site. Higher ranking in the search engine results for the right keywords is half way towards ultimate success.

    ads for free
  3. March 18th, 2010 at 14:08 | #4

    Thanks dude, i love your seo ideas. Keyword analysis is the most important and hard work in search engine optimization. Google top and expensive keywords are very important to find out. Worth reading SEO article mate. I am going to bookmark your site, Cheers.

    Frank@Google SEO Tips
  4. October 18th, 2010 at 09:41 | #5

    SEO is absolutely vital for every website. I guess it’s like printing off a load of brochures and leaving them at your door, expecting people to find them and take one. SEO is long term, continuing to tweak content rich pages, focus on only a few key words/phases and keep doing it.

    Mike D
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