What is Mobile Marketing?

Like print or interactive marketing, mobile is a distinct channel that marketers can use to reach their target audience.

Mobile marketing

Mobile marketing is the use of cell phones and other mobile devices to market a brand or message, and it plays a powerful role in an integrated marketing strategy. Mobile marketing is commonly used in order to increase brand awareness, generate customer opt-in databases, and drive attendance to specific events and locations.

Examples of mobile marketing include:

Mobile is a unique medium

Mobile is a unique medium and it must be concepted and designed with this idea in mind. A mobile marketing firm should be familiar with the enormous variety of mobile phone screen sizes and memory limitations—and strive to create original content best suited to a mobile device.

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Punchkick Interactive in the news

Facebook Connect on iPhone Stops Connecting; Connect’s Login UX Drops “Connecting” Language
—October 27, 2010,

If you haven’t noticed yet within your apps, the login screen for Facebook Connect has updated to feel more “iPhone friendly,” and Facebook has dropped this idea of “connecting” as a result. Additionally, there are many cues in the new UX which assume an experienced Facebook user, which seems like a shift in Facebook’s approach [...]

The New Multiple-Feature Anne Geddes iPhone App is a Portal to the World of the Internationally Acclaimed Photographer
—January 7, 2010,

unchkick Interactive®, a Chicago-based mobile marketing company, today announced its collaboration with the Geddes Group (Sydney) on a free iPhone app rich in features that allow fans of globally acclaimed photographer Anne Geddes to stay in touch with each other and especially with Anne.

Junior Interactive Designer
—June 30, 2011,

General Qualifications: Represent the company while interfacing with clients, vendors, and colleagues. Demonstrate raw talent, willingness to take initiative, act independently, and work effectively within a professional environment with a polished and intellectually strong presence. Exercise good judgment, have superior people skills and excellent oral and written communication abilities. Basic Qualifications: 1 – 2 years [...]