Comments on: A Bright Future for Flash Lite with More Than 460,000 Mobile Devices in 2008 http://www.punchkickinteractive.com/adobe/a-bright-future-for-flash-lite-with-more-than-460000-mobile-devices-in-2008/?utm_source=rss&utm_medium=rss&utm_campaign=a-bright-future-for-flash-lite-with-more-than-460000-mobile-devices-in-2008 Punchkick Interactive is a one-stop, meet-any-deadline, won't blow-the-budget, must-impress-your-boss, best-in-the-business, mobile marketing powerhouse. Fri, 23 Dec 2011 20:55:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ryan Unger http://www.punchkickinteractive.com/adobe/a-bright-future-for-flash-lite-with-more-than-460000-mobile-devices-in-2008/#comment-201 Ryan Unger Fri, 11 Jan 2008 13:19:11 +0000 http://punchkickinteractive.com/blog/index.php/mobile-marketing/a-bright-future-for-flash-lite-with-more-than-460000-mobile-devices-in-2008/#comment-201 You are correct in assuming that the 2008 figures include the 2007 figures. The reason that I am excited about this pdf that Bill produced, is that Flash Lite is an amazing development tool when compared to J2ME, and it's nice to see an uptick in the numbers. Adobe does not simply give away the Flash Lite player, they license it to device manufactures using a fee-per-device royalty model. From my perspective, 91% growth in 2007 means that not only are more and more manufactures willing to pay for software that is not yet an industry standard, but they are also willing to pay for it in the future. Considering that the development cycle for a handset can be as much as 2 years or more. I can only assume that things have been moving in the right direction for Adobe for quite some time (which is great from my perspective). To your arbitrary figures point...a while back an article was written discussing the context of 2.7 BILLION mobile phones (globally). You may enjoy the read. http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.html You are correct in assuming that the 2008 figures include the 2007 figures. The reason that I am excited about this pdf that Bill produced, is that Flash Lite is an amazing development tool when compared to J2ME, and it’s nice to see an uptick in the numbers.

Adobe does not simply give away the Flash Lite player, they license it to device manufactures using a fee-per-device royalty model. From my perspective, 91% growth in 2007 means that not only are more and more manufactures willing to pay for software that is not yet an industry standard, but they are also willing to pay for it in the future.

Considering that the development cycle for a handset can be as much as 2 years or more. I can only assume that things have been moving in the right direction for Adobe for quite some time (which is great from my perspective).

To your arbitrary figures point…a while back an article was written discussing the context of 2.7 BILLION mobile phones (globally). You may enjoy the read.
http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.html

]]> By: noname http://www.punchkickinteractive.com/adobe/a-bright-future-for-flash-lite-with-more-than-460000-mobile-devices-in-2008/#comment-200 noname Fri, 11 Jan 2008 09:39:53 +0000 http://punchkickinteractive.com/blog/index.php/mobile-marketing/a-bright-future-for-flash-lite-with-more-than-460000-mobile-devices-in-2008/#comment-200 Forgive me if I'm misinterpreting this. These figures are for the worldwide "install-base", handsets already out there, so all the ones from 2007 are technically still counted for the 2008 figures. So to see any growth you'd expect the numbers to *more* than double between 2007 and 2008 let alone getting excited about <100% growth which is to be expected if Adobe are committed to increasing the numbers. More importantly, without figures for the total handsets in said markets this figures are completely arbitrary in terms of any sort of penetration stats, which are all important. Forgive me if I’m misinterpreting this. These figures are for the worldwide “install-base”, handsets already out there, so all the ones from 2007 are technically still counted for the 2008 figures. So to see any growth you’d expect the numbers to *more* than double between 2007 and 2008 let alone getting excited about <100% growth which is to be expected if Adobe are committed to increasing the numbers. More importantly, without figures for the total handsets in said markets this figures are completely arbitrary in terms of any sort of penetration stats, which are all important.

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