You really do learn something new everyday.
Apparently, “[m]obile banner ads…produce click-through rates that are ‘exponentially higher than online’ banner ads, where CTR has fallen to about 0.3%; mobile banners produce an overall click-through rate of 2%, even ‘slightly higher for entertainment brands.’
Very interesting stuff.
Source: http://googlemobile.blogspot.com/2010/11/offline-meet-online-marketing.html
Punchkick Interactive, a Chicago-based mobile marketing company, and Keathley Advertising, an Akron-based advertising agency, today announced the launch of the GE Mood Lighting Cam iPhone app.
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Do mobile banner ads take up more space …well….seemingly due to the smaller screens/resolution?
interesting article.
Obviously now a days mobile banner ads have taken uo more space..hope i will learn from here..