June 22nd, 2008
Mobile Banner Ads Have Same Brand Recall As TV Spots
You really do learn something new everyday.
Apparently, “[m]obile banner ads…produce click-through rates that are ‘exponentially higher than online’ banner ads, where CTR has fallen to about 0.3%; mobile banners produce an overall click-through rate of 2%, even ‘slightly higher for entertainment brands.’
Very interesting stuff.
Do mobile banner ads take up more space …well….seemingly due to the smaller screens/resolution?
interesting article.
Obviously now a days mobile banner ads have taken uo more space..hope i will learn from here..