June 20th, 2008
Mobile Marketing Statistics Highlight Worldwide Usage
An new Experian study revealed a number of mobile marketing and text messaging statistics that I have not seen before. The short list is outlined below:
- By early 2006, thirty countries had exceeded 100% per capita cell phone usage
- In 2006 there were about 241 million mobile phone users in the United States — or, approximately 80% per capita mobile phone penetration
- According to industry estimates, it won’t be until 2013 that the US will top 100% per capita penetration
- Two thirds of mobile phone users are “active users of SMS text messaging.” What does that translate to? Approximately 1.8 billion people are actively texting today
- Globally, there are twice as many active users of SMS as are active users of email
- In the U.S. alone, roughly 300 billion text messages were sent in 2007
- SMS is typically read within an average of 15 minutes after receipt and responded to within 60 minutes
- While 65% of e-mail is spam, less than 10% of SMS is spam
- 19% of text messagers say they use text messaging as a means of communication between themselves and colleagues
- 62% say they use text messaging to communicate with friends
- 55% say they use it to communicate with their significant others
Source: Mobile Marketing Watch
Additional mobile marketing statistics
Thank you for this! I am currently in my Master’s Degree program and making a case about mobile marketing to my class. I cannot believe how many marketing professionals are not well versed in mobile marketing and/or don’t see the value in it. Thanks again!
I’m currentlywriting an essay on gender differences with regards to mobile usage and required some background on worldwide use etc. This was really helpful. There’s not alot of clear, informative, statistical data out there. Well, I didn’t find much that was of any use to me lol!