Punchkick Interactive Launches Full-Featured Mobile-Web Site for ASPCA
CHICAGO, IL (March 08, 2010)—Punchkick Interactive®, a Chicago-based mobile marketing company, today announced the launch of the mobile Web site for the ASPCA® (The American Society for the Prevention of Cruelty to Animals®). The site delivers a full-fledged mobile experience by allowing users to search pet shelters, browse profiles for cats and dogs available for adoption, make donations directly to the ASPCA, and learn how to recognize and report animal cruelty.
Punchkick Interactive created a custom mobile Web site for the ASPCA in order to provide the organization with a valuable touch-point for its ever-expanding audience. “The ASPCA mobile site allows users on mobile devices to access a wide range of pertinent information—well as support our cause through an easy-to-use mobile donation feature,” said Betsey Fortlouis, Vice President of Member Communications for the ASPCA. “Punchkick Interactive has delivered a mobile site with a beautiful look and functionality that surpassed our high expectations.”
The mobile donation feature works just like a PC Web site, where users enter their payment information and select a gift amount. Donations can be made with a credit card or via a PayPal account. People who would prefer to adopt a pet can browse through profiles for cats and dogs. Each profile includes the animal’s name and photo, as well as the breed, color, gender, age and a short personality description. Information about where each pet can be adopted is listed on their profile, including the address, phone number, and business hours of the shelter.
Perhaps the most important resource for mobile users is information about how to recognize and report animal cruelty. “This site provides people who are away from their computer with the ability to connect with the ASPCA in an engaging and meaningful way,” said Zak Dabbas, Managing Partner of Punchkick Interactive. “The ASPCA mobile site increases the organization’s visibility to the millions of mobile Web users throughout the country.”
The mobile ASPCA Web site is accessible on nearly all internet-enabled mobile phones. Users can browse the site now at www.aspca.mobi.
