Mobile Marketing Blog

According to Litmus.com research, as of July 2011, 15% of all e-mail is viewed using a mobile device.

What’s also pretty neat is that the iPhone accounts for 10% of all email viewed. That’s virtually a parallel number to Hotmail and Yahoo! Mail, and more than double Gmail.

E-mail-Client Market Stats

Source [Litmus.com]


Apple iPad – Year One




Our co-founder and CTO, Ryan Unger was interviewed last week by Rob Woodbridge.  Ryan spoke about inspiring trust with clients and what the future of mobile marketing looks like. If you’d prefer the audio version, you can find it and other conversations with mobile marketing rock stars at Untether.tv



Source: http://googlemobile.blogspot.com/2010/11/offline-meet-online-marketing.html



If you haven’t noticed yet within your apps, the login screen for Facebook Connect has updated to feel more “iPhone friendly,” and Facebook has dropped this idea of “connecting” as a result.

Additionally, there are many cues in the new UX which assume an experienced Facebook user, which seems like a shift in Facebook’s approach for their API.


Facebook Connect side-by-side

Facebook Connect side-by-side comparison


Notable changes include:

  • Removed all “Connect” language in favor of “Login”
  • Simplifies language overall, which assumes experienced user
  • Title “Connect to Facebook to “Facebook Login”
  • Removed description of what Facebook Connect is for
  • Remove visual cue that helps users understand the purpose of the screen
  • Removed Facebook terms/conditions fine print
  • Removed “Cancel” button
  • Asks for either your email or your phone number
  • Increases size of user input fields




This new update allows Apple Store customers the ability to check in for reservations and request help within stores.

Link to Apple Store app: http://itunes.apple.com/us/app/apple-store/id375380948?mt=8


Brand Experience

Pearson
intel
Allstate
Liquid Wrench
Qualcomm
ups
ASPCA
Motel 6

Punchkick Interactive in the news

15% of E-mail is Viewed on a Mobile Device [infographic]
—October 27, 2011,

According to Litmus.com research, as of July 2011, 15% of all e-mail is viewed using a mobile device. What’s also pretty neat is that the iPhone accounts for 10% of all email viewed. That’s virtually a parallel number to Hotmail and Yahoo! Mail, and more than double Gmail. Source [Litmus.com]

Punchkick Interactive Launches Full-Featured Mobile-Web Site for ASPCA
—March 8, 2010,

CHICAGO, IL (March 08, 2010)—Punchkick Interactive®, a Chicago-based mobile marketing company, today announced the launch of the mobile Web site for the ASPCA® (The American Society for the Prevention of Cruelty to Animals®). The site delivers a full-fledged mobile experience by allowing users to search pet shelters, browse profiles for cats and dogs available for [...]

Zend / OOP PHP Developer
—January 5, 2012,

Your role as a PHP Developer includes the responsibility to develop large-scale web sites and mobile Web applications.