Mobile Marketing Blog

According to Litmus.com research, as of July 2011, 15% of all e-mail is viewed using a mobile device.

What’s also pretty neat is that the iPhone accounts for 10% of all email viewed. That’s virtually a parallel number to Hotmail and Yahoo! Mail, and more than double Gmail.

E-mail-Client Market Stats

Source [Litmus.com]


Apple iPad – Year One




Our co-founder and CTO, Ryan Unger was interviewed last week by Rob Woodbridge.  Ryan spoke about inspiring trust with clients and what the future of mobile marketing looks like. If you’d prefer the audio version, you can find it and other conversations with mobile marketing rock stars at Untether.tv



Source: http://googlemobile.blogspot.com/2010/11/offline-meet-online-marketing.html



If you haven’t noticed yet within your apps, the login screen for Facebook Connect has updated to feel more “iPhone friendly,” and Facebook has dropped this idea of “connecting” as a result.

Additionally, there are many cues in the new UX which assume an experienced Facebook user, which seems like a shift in Facebook’s approach for their API.


Facebook Connect side-by-side

Facebook Connect side-by-side comparison


Notable changes include:

  • Removed all “Connect” language in favor of “Login”
  • Simplifies language overall, which assumes experienced user
  • Title “Connect to Facebook to “Facebook Login”
  • Removed description of what Facebook Connect is for
  • Remove visual cue that helps users understand the purpose of the screen
  • Removed Facebook terms/conditions fine print
  • Removed “Cancel” button
  • Asks for either your email or your phone number
  • Increases size of user input fields




This new update allows Apple Store customers the ability to check in for reservations and request help within stores.

Link to Apple Store app: http://itunes.apple.com/us/app/apple-store/id375380948?mt=8


Brand Experience

Pearson
intel
Allstate
Liquid Wrench
Qualcomm
ups
ASPCA
Motel 6

Punchkick Interactive in the news

Apple Updates Apple Store App…Lets Store Customers Check-In
—October 26, 2010,

This new update allows Apple Store customers the ability to check in for reservations and request help within stores. Link to Apple Store app: http://itunes.apple.com/us/app/apple-store/id375380948?mt=8

The New Multiple-Feature Anne Geddes iPhone App is a Portal to the World of the Internationally Acclaimed Photographer
—January 7, 2010,

unchkick Interactive®, a Chicago-based mobile marketing company, today announced its collaboration with the Geddes Group (Sydney) on a free iPhone app rich in features that allow fans of globally acclaimed photographer Anne Geddes to stay in touch with each other and especially with Anne.

Junior Interactive Designer
—June 30, 2011,

General Qualifications: Represent the company while interfacing with clients, vendors, and colleagues. Demonstrate raw talent, willingness to take initiative, act independently, and work effectively within a professional environment with a polished and intellectually strong presence. Exercise good judgment, have superior people skills and excellent oral and written communication abilities. Basic Qualifications: 1 – 2 years [...]