Over 90% of texts from SMS messaging campaigns are read by recipients, generating average response rates of 15-30% or more. Take that, traditional media.
SMS messaging campaigns are the most familiar form of mobile marketing. With SMS messaging campaigns (also called “text message campaigns”), a mobile phone user is directed to send a distinct text-message keyword to a pre-defined 5-digit or 6-digit destination number known as a short code. After a user does this, the mobile marketing text message campaign is initiated.
Creative potential of SMS marketing.
Punchkick Interactive can implement and execute an SMS messaging campaign for your brand with very little effort needed on your part. We constantly strive to create unique SMS text message campaigns and would love to hear some of your ideas. Here are just a few options to consider:
- Text-to-Email campaigns
- Subscription text alerts
- Voting/Polling
- Mobile fan clubs
- Premium SMS sweepstakes
- Corporate marketing
- WAP push messaging
- Text-to-screen
- Fundraising
- Information responses
- Client notification systems
- Mobile real estate listings
