It’s not new news, but it’s new for me. I just found a great set of stencils for creating mobile device wire frames using OmniGraffle. Download from BitTube’s blog.

Tags: Advergames, Mobile, mobile devices, Mobile Marketing, punchkick
Posted in Design, Flash Lite, Mobile, Mobile Marketing

Via Room 116 and Justin. That said, read Justin’s writeup. It’s really great.

This is the greatest online game I have every seen (and I’ve seen many). To be honest, it blows away some xbox 360 games. Created for the Got Milk campaign, Get The Glass is a 3d-modeled board game built using Flash Video. The site was created by North Kingdom (great job).

Learn more about Punchkick Interactive’s mobile advergame development capabilities.

Links
GetTheGlass.com
How it was made (HTML page)

More on how it was made
[kml_flashembed movie="http://www.youtube.com/v/5vlHcuGZV-g" width="425" height="350" wmode="transparent" /]

[kml_flashembed movie="http://www.youtube.com/v/ynGPD3dKnRQ" width="425" height="350" wmode="transparent" /]

[kml_flashembed movie="http://www.youtube.com/v/ce10Z-ZuoE4" width="425" height="350" wmode="transparent" /]

Tags: Advergames, Flash, Games, ie, punchkick
Posted in Adobe, Design, Flash

First noted by Aniway:

Adobe released the mobile device profile update #5. Get it here. This update contains or makes changes to the following device profiles:

• Nokia 3250
• Nokia 5200
• Nokia 5300
• Nokia 5500
• Nokia 6085
• Nokia 6125
• Nokia 6131
• Nokia 6151
• Nokia 6300
• Nokia 7390
• Nokia 8800
• Nokia E50
• Nokia E60
• Nokia E61
• Nokia E62
• Nokia E70-1
• Nokia N70-1
• Nokia N71-1
• Nokia N73
• Nokia N75
• Nokia N80
• Nokia N91-1
• Nokia N92
• Nokia N93
• Nokia N93i
• Sony-Ericsson K600
• Sony-Ericsson K600c
• Sony-Ericsson K600i
• Sony-Ericsson K606c
• Sony-Ericsson K606i
• Sony-Ericsson K608c
• Sony-Ericsson K608i
• Sony-Ericsson K610iM
• Sony-Ericsson V600i
• Sony-Ericsson V800
• Sony-Ericsson W300i
• Sony-Ericsson W550c
• Sony-Ericsson W550i
• Sony-Ericsson W600c
• Sony-Ericsson W600i
• Sony-Ericsson W710i
• Sony-Ericsson W810i
• Sony-Ericsson W830a
• Sony-Ericsson W830c
• Sony-Ericsson W830i
• Sony-Ericsson W850i
• Sony-Ericsson Z712a
• Sony-Ericsson Z800i
• Verizon Motorola RAZR V3c
• Verizon Motorola RAZR V3m
• Verizon LG VX9800
• Verizon Samsung SCH-A950

Download here.

Tags: Adobe, Advergames, css, developer, device profile, Flash, Mobile, Mobile Marketing, Mobile Screensavers, Nokia, PDA, PR, Samsung, Sony, update, Verizon
Posted in Adobe, BREW, Design, Flash, Flash Lite, Mobile, Mobile Marketing, Mobile Video, Nokia, Qualcomm, Samsung, Smartphone, Symbian, Verizon Wireless, WAP

It’s very exciting that the (INTEL NATIVE!) CS3 has been released. This is meant to highlight the major new features. Mainly, integration, integration, integration. I will be updating this as the presentation from Adobe goes on.

Photoshop Extended

Flash Video integrated.

Import Video frames to layers.

Stack Mode blends changes in pixels between frames of video.

Color Widget built using Apollo.

Dreamweaver

GUI AJAX Integration. Dreamweaver CS3 has GUI widgets that you can drag and drop onto your Web design. XML controlled data.

Check browser compatibility tool shows coding problems before they start. Dreamweaver checks for problems with every major Web browser.

CSS Advisor is a new, community run Web site within Adobe.com.

Illustrator

Illustrator integrates seamlessly with Flash and now includes some of the Flash-style editing tools.

Live Color.

Flash

File::Import:: — Dialog Box looks to the layers of Photoshop and Illustrator files and automatically creates movie clips and dynamic text boxes based on the layers you choose. VERY EASY .ILL and .PSD integration.

You can now save “styles” for your animations. This allows you to copy motion tweens as Action Script 3.0. Then-you can paste the Action Script somewhere else and duplicate the animations.

Video Production

INTEL NATIVE!!!!!!!!!

Now you can import SWFs into After Effects CS3! The animation is retained! It’s about time.

AMG! Now you can import Photoshop’s vanishing points and animate a 3D model of a still image in After Effects CS3.

Puppet Tool: Lets you take a still image and it lets you create organic character animations. AMG! You must see the demo of this. It is amazing.

Dynamic Link Feature: On the Mac, bring After Effects CS3 compositions and dynamically link them into Premere Pro CS3. Then, edit the original file back in After Effects with no need to render.

Time Remapping is premere pro feature that lets you add variable speed time changes on video content. This means, you can go from normal speed, to slow-mo, to high speed, all within the Premere Pro CS timeline.

AMG! Amazing. Amazing. Visual editor within Adobe Soundbooth lets you delete background sound out of audio files with a marquee tool.

Adobe Encore is available on the Mac, finally.

Author once, then you can output three different files. Standard Deff, Blu-Ray Hi Deff, or Flash.

The Flash output from Encore brings in interactive features such as menu screens and subtitles.

Adobe Media Encoder lets you output directly to mobile devices.

Device Central

Integrated into nearly every component of the Creative Suite.

Several hundred devices.

Emulates processor performance of devices.

Preview video from Adobe Media Encoder.

NOW FOR THE PACKAGES:
Adobe Creative Suite 3 Design Premium
Design content for today — and tomorrow — with Adobe® Creative Suite® 3 Design Premium software. Design Premium combines all-new versions of essential tools for professional page layout, image editing, illustration, and Adobe PDF workflows with new tools for creating engaging websites, interactive experiences, and mobile content.

Adobe Creative Suite 3 Web Premium
Adobe® Creative Suite® 3 Web Premium software offers a complete solution for creating interactive websites, applications, user interfaces, presentations, mobile device content, and other digital experiences. Get everything you need to prototype your project, design assets, build web experiences, and efficiently maintain and update content. Work on your choice of Mac or Windows®.

Adobe Creative Suite 3 Master Collection
Express your ideas in print, on the web, in film and video, and on mobile devices with Adobe® Creative Suite® 3 Master Collection software. Combines Adobe InDesign® CS3, Photoshop® CS3 Extended, Illustrator® CS3, Acrobat® 8 Professional, Flash® CS3 Professional, Dreamweaver® CS3, Fireworks® CS3, Contribute® CS3, After Effects® CS3 Professional, Adobe Premiere® Pro CS3, Soundbooth™ CS3, and Encore® CS3, and also includes Adobe Bridge CS3, Version Cue® CS3, Device Central CS3, Dynamic Link, Adobe OnLocation™ CS3 (Windows® only), and Ultra® CS3 (Windows only).

Links
http://www.adobe.com/creativelicense/
http://www.adobe.com/products/creativesuite/launchevent/webcast/
http://www.adobe.com/products/creativesuite/design/
http://www.adobe.com/products/creativesuite/web/
http://www.adobe.com/products/creativesuite/production/
http://www.adobe.com/products/creativesuite/mastercollection/

Tags: Adobe, Advergames, CS3, css, Design, Flash, ie, Mobile, mobile devices, Mobile Marketing, PDA, PR, punchkick, update
Posted in Adobe, CS3, Design, Dreamweaver, Flash, Flash Lite, Illustrator, Mobile, Mobile Marketing, Mobile Video, Photoshop, Press Release, Punchkick Interactive

Via Alessandro:

Finally Flash Lite is listed in the technical specs of S60 and S40 mobile phones as feature in the Forum Nokia. It is also defined what type of implementation the specific phone includes. Some information are still not complete. Below are the different type of implementation of the Flash Lite player by the S60 and S40 Nokia phones.

S60 3rd Edition - Flash Lite 1.1 implementation

• Standalone
• WAP Browser

S60 3rd Edition FP1 – Flash Lite 2.0 implementation

• Standalone
• Wallpaper/Screensaver (still not confirmed, but I played with some phones at 3GSM which had this feature)
• S60 Browser

S60 3rd Edition FP2 – Flash Lite 2.1 implementation

• I am guessing all the above and would like to see animated ringtones!!

S40 3rd Edition FP1 - Flash Lite 1.1 implementation

• Wallpaper
• Screensaver
• Standalone
• WAP Browser

S40 3rd Edition FP2 - Flash Lite 2.0 implementation

• Wallpaper
• Screensaver
• Standalone
• WAP Browser

Read the full article
Biskero

Tags: Advergames, Flash, Flash Lite, ie, Mobile, Mobile Advertising, Mobile Marketing, Mobile Screensavers, Nokia, s60, screensaver, wallpaper
Posted in Adobe, Flash Lite, Mobile, Mobile Marketing, Nokia, Symbian

Via Scott:

Showcase your best BREW® applications and gain recognition at the BREW 2007 Conference – submit your nominations today!

We’ve extended the submission deadline to March 14, so don’t miss out on your chance to be recognized by your peers and industry leaders for your outstanding contributions in developing BREW-based mobile applications. Winners will be revealed at an awards ceremony held at the BREW 2007 Conference in San Diego June 20 – 22, 2007.

The BREW 2007 Developer Awards will recognize the best BREW applications in the following categories:

* Best Up and Coming Application
* Best Public Service Application (New Category!)
* Best Business or Productivity Application
* Best Location-Based Service Application
* Best Community Application
* Best Entertainment Application
* Best Game Application
* People’s Choice Award

Submit your entry forms and application demos online at http://www.brew2007awards.com

For more information about the BREW 2007 Conference, visit http://www.brew2007.com

Tags: Advergames, developer, Flash, Flash Lite, ie, Mobile, Mobile Marketing, Mobile Screensavers, PR
Posted in Adobe, BREW, Design, Flash Lite, Mobile, Mobile Marketing, Qualcomm, Verizon Wireless

View the differences between the N76 and a few other slim phones.

See more pictures here.

Tags: Advergames, Flash, Flash Lite, ie, Mobile, Nokia
Posted in Design, Flash Lite, Mobile, Nokia, Symbian

Cleveland, OH (PRWEB) February 1, 2007 — Mobile technology is the newest media channel of advertising, say market researchers. And with over 200 million mobile phone users in America, today’s mobile phones have become capable of much more than flashy ringtones. The possibilities for creative marketing and product branding are limitless — and innovative design firms are taking notice.

Cleveland-based design firm Punchkick Interactive recently made the leap to mobile when it shifted gears from Web design to working exclusively with mobile devices.

“We saw a potential for unbelievable growth,” said Punchkick Interactive co-founder Ryan Unger. “Mobile marketing is so new that we haven’t come close to seeing its full capabilities. It’s like the Internet of the early 90s — a sleeping giant.”

And he’s not alone in his belief. This year alone, billions will be spent on mobile phone based advertising, and an increasing number of companies are recognizing the value of non-traditional marketing strategies. The recent success of viral videos on YouTube® have proven that niche marketing can be a powerful way to stretch advertising dollars and produce impressive results.

Mobile marketing can take on a number of different forms, including product-branded games, text-message campaigns and customized mobile applications.

“Mobile development can be challenging because it requires a strong grasp of programming and interface design in order to develop content compatible with different mobile phones,” added Unger. “Every phone is unique and has its own screen size and memory specifications.”

“Nevertheless,” he said, “It’s a type of marketing that, when done correctly, can create an incredible impact.”

Tags: Advergames, Design, Flash, Games, ie, Mobile, Mobile Advertising, mobile devices, Mobile Marketing, Mobile Screensavers, mobile technology, PR, punchkick, Punchkick Interactive
Posted in Design, Flash Lite, MMS, Mobile, Mobile Marketing, Press Release, Punchkick Interactive, SMS, WAP

I am not sure who found this first, but I found this on Alessandro’s site.

There is an interesting white paper from Forum Nokia: Mobile Game Graphics – Overcoming the Small Screen Challenge. It’s a short article describing some important challenges when you develop games for mobile phones. Anyone looking to start developing Flash Lite games, take a look at this article, it gives some good tips.

Read: Mobile Game Graphics – Overcoming the Small Screen Challenge.

Tags: Advergames, Flash, Flash Lite, flash lite games, Games, Mobile, Mobile Advertising, Mobile Marketing, Nokia
Posted in Adobe, Design, Flash Lite, Mobile, Mobile Marketing, Nokia

If anyone is interested in designing or developing WAP sites for mobile phones, I have found some very useful information and put together this list of 11 essential tools for mobile Web development. You can also learn more about Punchkick Interactive’s mobile WAP and Web Site development capabilities.

Tools and Resources:

1. Mobi Ready score
Get your free page analysis and Mobi Ready score. This report tests the mobile-readiness of your site using industry best practices & standards

2. XHTML mobile phone emulator
Type in your .com / .net / .org / .biz, etc. site address and you can check how your site looks to a typical mobile phone user. Available handsets are the Nokia n70 and a Sony K750.

3. Submit Your Mobile Site to yahoo.com
This form lets you submit a mobile site to yahoo.com so that the mobile site will be included in search results when someone searches via their mobile handset at http://wap.yahoo.com.

4. The Mobile Domainatron
The Mobile Domainatron demonstrates a domain name’s mobile usability including: Calculating total keystrokes required to input the domain name on a typical i-mode mobile.

5. Mimic
Mimic (formerly i-Mimic) emulates either an N400i (European) or N505i (Japanese) i-mode mobile. Simply enter a URL and select the mobile you want to emulate.

6. YOSPACE.com phone emulators
You can either use the free online emulator for the 40+ handsets or you can use the standalone developer version on your PC. From here you can download the standalone version with a restriction of 5 minutes of use. Alternatively, you can buy a single user license is £299 + UK VAT.

7. WURFL – the Wireless Universal Resource File
The WURFL is an XML configuration file which contains information about capabilities and features of several wireless devices. The main scope of the file is to collect as much information as possible about all the existing wireless devices that access WAP pages so that developers will be able to build better applications and better services for the users.

8. Article :: The Mobile Web Top 10
Pukupi’s top 10 hints for building interoperable mobile web sites really spells out much of what has been questioned regarding mobile Web site development.

9. Article :: Making Small Devices Look Great
Opera has put together this wonderful resource that gives code examples, tips, and emulator advice for developing mobile XHTML pages.

10. Article :: Global Authoring Practices for the Mobile Web
This document gives general guidelines for web developers and content authors who are searching for directions to help create sites for the mobile web.

11. Blog :: http://www.handheldusability.com/
Handheld Usability is the first book to cover the emerging field of handheld product design. The book covers everything from product design cycles to optimum menu length and audicon (audio-icon) characteristics. Read the first chapter and preview other sections here.

Tags: Advergames, Design, developer, ie, J2ME, japan, Mobile, Mobile Advertising, Mobile Marketing, Nokia, PR, punchkick, SEO, Sony, Wireless
Posted in 3G, Adobe, BREW, Design, Flash Lite, LBS, MMS, Mobile, Mobile Marketing, Mobile Video, Nokia, PDA, Punchkick Interactive, Samsung, Smartphone, SMS, Symbian, WAP