Punchkick Interactive cited in Mobile Web Design book by Cameron Moll
Cameron Moll has just finished and released his book, Mobile Web Design.
Much has been written about mobile devices. Plenty has been written about developing websites for the so-called “standards era” of the web. However, little has been written about the two colliding. This resource aims to fill that void.
As a reviewer of the book, and more specifically the Flash Lite section, I have had a chance to read through the entire book and it is really a great piece of writing. It is certainly not written for the mobile Web expert, but rather, it speaks perfectly to anyone in a position to develop for, manage, or give advice regarding your organizations foray into a web strategy for mobile devices.
PDF copies can be purchased for $19. Well worth it for anyone interested in the mobile space. You can also download a preview sample.

Via Bill, I recently learned that as of April 30 2007, 13 Flash Lite for BREW supported handsets represent 16 million active Verizon Wireless subscribers (reported by M:Metrics).
One of the many benefits with developing with Flash Lite is that you can target multiple devices with the same screen size using one FLA file. In the graphic below you can see how a developer would only need to create 3 FLA files to target all 13 supported Verizon Wireless handsets.

The phones that support the Flash Lite for BREW extension are: LG VX8100, LG VX8300, LG VX8500, LG VX8600, LG VX9800, LG VX9900, Motorola RAZR V3c, Motorola RAZR V3m, Motorola KRZR K1m, Samsung SCH-A930, Samsung SCH-A950, Samsung SCH-A970, and the Samsung SCH-A990.
Chumby specs and pricing information emerges
Via engadget, the Chumby still has a few months to go until an official release (it will be available to “insiders” in August, and to the public this fall).
According to sources at engadget, “[T]he Chumby will ship for $179.99, and will come with a 350MHz ARM processor, 64MB of RAM, a built-in microphone, a built-in accelerometer, a cleaner case and internals than we’d seen from the pre-production model, all alongside the 320 x 240 3-inch screen, two USB ports, 2W speakers, and WiFi that we’d already seen.”
Let’s hope all goes well. By the way, it will come pre-installed with Flash Lite 3.
Flash Lite’s role in the BREW ecosystem
fiercedeveloper.com wrote a short article about Flash Lite’s role in the BREW ecosystem citing the October 2006 deal between Verizon Wireless and Adobe. The article from fiercedeveloper.com can be seen as a sign that Flash Lite may be gaining more acceptance from the media, and that it may soon be seen as the standard for wireless development in the US and abroad.
“Verizon’s expanding selection of handsets, and Adobe’s support of Flash Lite for BREW, is a strong signal for developers considering Flash Lite.”
At the BREW 2007 conference, we expect Adobe and Verizon Wireless to be talking about Flash Lite’s impact on some 37.5 million Americans. Verizon Wireless was the first US operator to adopt Flash Lite to it’s network, and the first operator worldwide to offer Flash Lite for BREW.
If you have interest in developing Flash Lite for BREW for Verizon Wireless, you may want to read our Adobe.com article, Developing Flash Lite for BREW applications for Verizon Wireless
Punchkick Interactive has authored it’s first article for Adobe.com. Zak Dabbas and myself (Ryan Unger) co-authored Developing Flash Lite for BREW applications for Verizon Wireless. This article covers not only the technical side of developing applications for BREW for Verizon Wireless, but also the marketing aspects of distributing content directly to Verizon Wireless or to a content catalog partner such as Atom Entertainment, FunMobility, or Smashing Ideas.
The article has three main sections:
1. Understanding the Flash Lite for BREW marketplace
2. Becoming an authorized Qualcomm BREW developer
3. Testing content on a Verizon Wireless handset
Read the full article on Adobe.com
Introduction
At the October 2006 Adobe MAX conference, Adobe and Verizon Wireless announced a partnership that would make Flash Lite content available to over 37.5 million Verizon Wireless subscribers. Flash Lite developers were understandably excited about the announcement, and teaching developers how to create content for Verizon Wireless became a central focus of the MAX conference.This article will teach you how to develop Flash Lite for BREW content directly for Verizon Wireless. It will detail the process of becoming an authorized Qualcomm BREW developer, testing your Flash Lite for BREW content on a Verizon Wireless handset, and selling your content through Verizon Wireless.
In addition to understanding the technical specifics of creating Flash Lite for BREW content, this article will also discuss the pros and cons of using the direct model for developing and distributing Flash Lite for BREW content—including the real costs and anticipated returns on your development investment. It will also briefly cover the process of selling content through an content catalog partner, and the pros and cons associated with doing so.
Also, we would like to thank Phil Pastore for helping out with the headshots.
Learn more about Punchkick Interactive’s Flash Lite development capabilities.
Cleveland, OH June 1, 2007 – The Web Marketing Association is pleased to announce that Punchkick Interactive co-founder Ryan Unger has been selected as a judge of the 11th annual international WebAward competition for Web site development.
The WebAwards is the standards-defining internet awards competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding Web sites.
“Unlike other awards, the WebAwards is not a beauty pageant where only the design and name recognition is important,” said William Rice, president of the Web Marketing Association. “For the past decade, the WebAwards has used a quantitative judging formula based on seven criteria to evaluate, benchmark and set industry standards for Web site development. Unger will play a critical role in setting the standard for Internet excellence by applying his expertise to each site he adjudicates.”
“I am privileged to have been selected as a respected member of the WebAwards panel of judges,” said Punchkick Interactive’s Unger. “It is an honor to judge domestic and international sites that meet the Web Marketing Association’s standards of high quality and excellence.”
Ryan Unger is the co-founder and creative director for Punchkick Interactive. He has over five years of experience with Flash software and is an Adobe Certified Flash Lite 1.1 developer, Adobe Certified Flash 8 designer, and Qualcomm BREW authorized developer. Ryan has authored articles on Adobe.com and has received a number of design and marketing awards from organizations including the American Advertising Federation, the Public Relations Society of America, the Web Marketing Association, and the West Virginia Flash Animation Festival. Additionally, he will serve as a judge for the 2007 Web Marketing Association’s WebAward competition. Ryan is heavily involved in the Flash Lite community, both in Flash Lite-focused Web forums and his company’s mobile marketing blog (http://www.punchkickinteractive.com/blog/).
The 2007 WebAward judges consist of a select group of Internet professionals who have direct experience designing and managing Web sites – including members of the media, interactive creative directors, corporate marketing managers, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Judging for this year’s website awards will take place in July and August, with winners announced in September.
About Punchkick Interactive
Punchkick Interactive ™ is a full service mobile marketing firm that develops Flash Lite enabled games and screensavers, custom mobile applications, text-message campaigns, mobile media distribution systems, branded mobile software and mobile Web sites. For more information visit http://www.punchkickinteractive.com or call (800) 549-4104.
About the WebAwards
The 11th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information or to enter, visit www.07webaward.org.
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I think I might buy the Nokia N75 on Amazon for $-5.01
Sorry for the lack of posts. I have been working on a large mobile project that will bring a steady flow of blogging over the next few weeks. In the meantime, lets chat about my next phone.

Found via Biskero: Amazon is selling the Nokia N75 after rebate for $-5.01. I have been looking for a good 240×320 Flash Lite 1.1 pre-installed phone—and this might be it. The N75 has received favorable reviews from Engadget including this one. I’ll post my own report after I play with it for a few days.
Is Flyer worth the hype?
Felipe Andrade created Flyer for Flash Lite using Python for Nokia S60. The Flyer framework is great—it lets you access never before seen features with Flash Lite such as integrating with a mobile device’s camera, bluetooth, filesystem, (potentially) GPS, and much more. But is Flyer worth all the hype?
Flyer was built to extend Flash Lite 2.1 features with Python for S60. That’s quite a few prerequisites: Flash Lite 2.1 (the latest version of Flash Lite), Python (not preinstalled on phones), and a Nokia S60 device. I love what Flyer is trying to do, but I am reluctant to jump on the band wagon since the likelyhood of consumer adoption is low due to what is required to make this framework function.
When would I adopt Flyer? When it works on the current consumer standard version of Flash Lite. If your on Verizon, that would be version 2.1 However, Python for S60 is not synonymous with Python for BREW. And if your not on Verizon, that would be version 1.1.
My final thought is that I love what Flyer is doing—I just wish that it extended Flash Lite 1.1 and did not require a consumer to install Python and the Flyer framework (and yes, I realize that these are pipe dreams).
What are your thoughts? Vote, or comment on whether or not you think that Flyer is worth the hype.
Device profile update #1 for Adobe Device Central CS3 released
Bill recently announced that Adobe has made the first device profile update for Adobe Device Central CS3 avaiable.
There are 3 ways you can download the update (11.4MB):
- go to the direct URL in your browser from our new site, Adobe Device Central Online
- in the Device Central start window click the “device updates” button
- in the Device Central menu bar select Help > Updates…This update contains 39 new device profiles from all regions of the world, many released between January to April 2007, as well as updates to 7 existing profiles. With this update you will have access to 265 device profiles as part of Device Central with most of them for supporting Flash Lite content in addition to other mobile media types.
New Device Profiles
DoCoMo Fujitsu F903i
DoCoMo Mitsubishi D903i
DoCoMo Motorola M702iG
DoCoMo Motorola M702iS
DoCoMo NEC N601i
DoCoMo NEC N703iD
DoCoMo NEC N903i
DoCoMo Panasonic P903i
DoCoMo Sony-Ericsson SO903i
KDDI Casio Hitachi E03CA
KDDI Casio Hitachi W43HII
KDDI Kyocera W44K
KDDI Sanyo W43SA
KDDI Sony-Ericsson W44S
KDDI Toshiba A5523T
KDDI Toshiba W46T
KDDI Toshiba W47T
Nokia E61i
Nokia E65
Nokia N77
Nokia N91
Nokia N95
Nokia 6290
Reigncom iriver Clix
Reigncom iriver U10
SoftBank Nokia 705NK
SoftBank Samsung 707SC
SoftBank Samsung 709SC
SoftBank Sharp 910SH
SoftBank Sharp 911SH
SoftBank Toshiba 811T
Sony-Ericsson W610i
Sony-Ericsson W880i
Verizon LG VX8100
Verizon LG VX8300
Verizon LG VX8500
Verizon LG VX9900
Verizon Samsung SCH-A930
Verizon Samsung SCH-A990
Expanded/Improved Device Profiles
DoCoMo Mitsubishi D701iWM
DoCoMo Mitsubishi D851iWM
DoCoMo NEC N506iSII
DoCoMo NEC N701iECO
DoCoMo Panasonic P506iCII
DoCoMo Panasonic P851i
DoCoMo Sony-Ericsson SO505iInstructions on how to download and install the new device profiles are available on the device profile page.
We have released our Mobile Ocean ™ Flash Lite screensaver/wallpaper to Handago.com today. Mobile Ocean is the perfect cell phone screensaver/wallpaper for any marine lover. This product features seven tropical fish, four underwater scenes, and a digital clock.
Learn more about Punchkick Interactive’s mobile screensaver design capabilities.
[kml_flashembed movie="http://www.punchkickinteractive.com/content/handango/MobileOcean_DEMO.swf" width="176" height="208"/]
Detailed Product Features:
- Built using Adobe Flash Lite 1.1 technology
- Seven tropical fish swimming across four unique underwater scenes
- An ideal mobile wallpaper or screensaver
- Includes an AM/PM digital clock
- For maximum Symbian phone compatibility, five different .swf file sizes are included: 96×65, 128×160, 176×208, 176×220, and 240×320
Purchase Mobile Ocean here for $1.99.
Mobile Ocean is the property of Punchkick Interactive Inc. Copyright © 2006-2007. All rights reserved.