Yesterday, Bill from Adobe announced that Microsoft has licensed Flash Lite 3 and Reader LE for future Windows Mobile based devices. Flash Lite 3 will be pre-installed in the Internet Explorer Mobile browser on future Windows Mobile devices. Additionally, Reader LE will be pre-installed to allow consumers to open and view PDF documents while they’re away from their computer.

How many Windows Mobile devices
Recent information for Windows Mobile devices states that devices were 11 million shipped in 2007 and 20 million are expected in 2008. Also, according to Strategy Analytics, in 2007 1/3 of Windows Mobile devices shipped in North America (33%) with other regions representing other values: Western Europe (29%), APAC (20%) and the rest of the world (18%). Visit Microsoft to provide guidance on future handset shipments but you can visit their site to get a sense of the range of devices they have in market today. This deal is different than other licensing agreements Adobe has with OEMs. Because the license agreement is with Microsoft, it will be part of their Windows Mobile OS in the future meaning any OEM that will ship a Windows Mobile device will have Flash Lite 3 pre-installed. Today these OEMs include HTC, iMate, Samsung and others.

Tags: Adobe, apac, Flash, Flash Lite, Flash Lite 3, ie, internet explorer, Microsoft, Mobile, mobile devices, PR, punchkick, Samsung, Smartphone, Windows Mobile, windows mobile browser
Posted in Adobe, Flash Lite, Microsoft

I stumbled across the self-proclaimed “World’s Largest PDA Database,” and as soon as I did I thought, “I can finally get a tally of how many Windows Mobile 2002, 2003 or 5.0 devices are on the market!” In total I found 584 devices. Unfortunately, however, there is no data on the penetration of these devices.

Why is this important? Adobe offers installers for Flash Lite 2.1 for Windows Mobile 5.0, Flash Player 7 for Pocket PC 2003, and the Flash Player 6 for Windows Mobile 2002. Although this does not have the mass market appeal of Verizon Wireless, it is certainly notable.

Flash is pre-installed on:

• 70 Nokia Phones (includes N96)
• 58 Sony Ericsson Phones
• 13 BREW Phones
• 6 Sony CLIE PDAs
• All NTT Docomo handsets
• All KDDI handsets

Flash can be installed on:

• Microsoft Windows Mobile 5.0 for Pocket PC Phone Edition (166)
• Microsoft Windows Mobile 5.0 for Pocket PC Premium Edition (52)
• Microsoft Windows Mobile 5.0 for Pocket PC Professional Edition (10)
• Microsoft Windows Mobile 5.0 for Smartphone (61)
• Microsoft Windows Mobile 2003 for Pocket PC Phone Edition (25)
• Microsoft Windows Mobile 2003 for Pocket PC Premium Edition (54)
• Microsoft Windows Mobile 2003 for Pocket PC Professional Edition (6)
• Microsoft Windows Mobile 2003 for Smartphone (11)
• Microsoft Windows Mobile 2003 Second Edition for Pocket PC Phone Edition (57)
• Microsoft Windows Mobile 2003 Second Edition for Pocket PC Premium Edition (41)
• Microsoft Windows Mobile 2003 Second Edition for Pocket PC Professional Edition (4)
• Microsoft Windows Mobile 2003 Second Edition for Smartphone (35)
• Microsoft Pocket PC 2002 Phone Edition (20)
• Microsoft Pocket PC 2002 Premium Edition (33)
• Microsoft Pocket PC 2002 Professional Edition (2)
• Microsoft Smartphone 2002 (7)

Note from Adobe.com:

Note: This version of Flash Player is for the individual use of developers of Pocket PC devices. For more information about Adobe’s Flash Player distribution policy read the FAQ.

When you download the free player, it is provided “as-is”—which means that Adobe will support it only for Windows Mobile 5 and Pocket PC 2003 OS devices through available online resources on our website. If you experience any problems for non-certified devices, you should discuss them with other developers in various forums.

The World’s Largest Handheld Database

Tags: Adobe, css, developer, Flash, Flash Lite, flash player, ie, Microsoft, Mobile, mobile devices, N96, Nokia, PDA, Pocket PC, PR, punchkick, Smartphone, Sony, Verizon, Verizon Wireless, Windows Mobile, Wireless
Posted in Flash, Flash Lite, Microsoft, Mobile, PDA, Smartphone, Verizon Wireless

Bill Perry (Mobile evangelist for Adobe) has just posted the Flash Lite install base forecasts for 2008 from the Strategy Analytics Flash-Enabled Handset Forecast from January 4, 2008. The forecast includes the installed base of Flash Lite devices by Region, Country and Version. Bill’s PDF highlighting the 91% Global Growth of Flash Lite in 2007 can be downloaded here.

Worldwide, the totals for 2008 add up to: 461,733,000 mobile devices with Flash Lite pre-installed.

The score card for 2008 reads:
1. APAC – 154,761,000
2. Western Europe – 107,832,000
3. Japan – 77,603,000
4. Americas – 64,561,000
5. CALA – 32,024,000
6. Central Europe – 24,952,000

What are the biggest surprises?
I truly did not expect the Flash Lite 2.x numbers to be so high. Adobe is forecasting that in 2008 the Americas and Western Europe will have higher Flash Lite 2.0 or 2.1 adoption than 1.1! Despite this, Flash Lite 1.1 will still most likely stay the obvious standard.

I am very excited to see that the Americas are so close in numbers to Japan. Additionally, they have more than double the numbers of Central America, Latin America, and Central Europe. It’s no surprise that Western Europe and APAC still top the charts.

What does this all mean?
As companies like Verizon continue to grow with Flash Lite, consumer adoption rates will no doubt go up as well. As a full service mobile marketing firm that is passionate about mobile and pushing the medium forward, we can continue to pursue Flash Lite development with our clients—knowing that one day in the near future it will become the mobile standard of third party development.

We have been working commercially with Flash Lite for some time. Our projects have ranged from oem user interface development, to consumer content such as custom applications and games. We couldn’t be happier about the news.

Tags: Adobe, apac, Flash, Flash Lite, Games, ie, japan, Mobile, mobile devices, Mobile Marketing, PR, punchkick, Punchkick Interacitve, Verizon
Posted in Adobe, Flash Lite, Mobile, Mobile Marketing, Punchkick Interactive, Verizon Wireless

Cameron Moll has just finished and released his book, Mobile Web Design.

Much has been written about mobile devices. Plenty has been written about developing websites for the so-called “standards era” of the web. However, little has been written about the two colliding. This resource aims to fill that void.

As a reviewer of the book, and more specifically the Flash Lite section, I have had a chance to read through the entire book and it is really a great piece of writing. It is certainly not written for the mobile Web expert, but rather, it speaks perfectly to anyone in a position to develop for, manage, or give advice regarding your organizations foray into a web strategy for mobile devices.

PDF copies can be purchased for $19. Well worth it for anyone interested in the mobile space. You can also download a preview sample.

Tags: Design, Flash, Flash Lite, ie, Mobile, mobile devices, Mobile Marketing, PR, punchkick, Punchkick Interactive
Posted in Design, Flash Lite, Mobile Marketing, Punchkick Interactive, WAP

If you are at all interested in interface design, this is a MUST see product.

Via crave.cnet.com, After 5+ years of development, Microsoft shows off a top-secret multi touch screen kiosk device. Apple really has to be hoping that this technology does not get introduced into Windows mobile devices, because Microsoft could possibly blow away the iPhone (p.s. I never thought that I would say that).

The kiosk implications are endless—let’s just hope that it can use Flash.

Read the full article and see the video
A similar device

Tags: Apple, Design, Flash, iPhone, Microsoft, Mobile, mobile devices, PR, punchkick, Windows Mobile
Posted in Apple, Design, Flash, Microsoft

Via AllAboutSymbian and Biskero:

Nokia Video Manager offers you a simple solution for transferring your videos from your phone to PC or vice versa – smoothly, efficiently, and with complete ease. The application is a free add-on product to be used together with Nokia PC Suite.

With Nokia Video Manager, you can:

• Manage and transfer your video clips between your phone and PC.
• Save space on your phone by converting videos into formats optimized for mobile phones.
• Forget the extra effort: file conversion takes place automatically during video transfer.
• Rely on assistance when you need it: Nokia Video Manager guides you every step of the way

Read more at AllAboutSymbian.com
Download the Nokia Video Manager

Tags: ie, Mobile, mobile devices, Mobile Marketing, Nokia, PR, punchkick, Symbian
Posted in Design, Mobile, Mobile Marketing, Mobile Video, Nokia, Symbian

It’s not new news, but it’s new for me. I just found a great set of stencils for creating mobile device wire frames using OmniGraffle. Download from BitTube’s blog.

Tags: Advergames, Mobile, mobile devices, Mobile Marketing, punchkick
Posted in Design, Flash Lite, Mobile, Mobile Marketing

It’s very exciting that the (INTEL NATIVE!) CS3 has been released. This is meant to highlight the major new features. Mainly, integration, integration, integration. I will be updating this as the presentation from Adobe goes on.

Photoshop Extended

Flash Video integrated.

Import Video frames to layers.

Stack Mode blends changes in pixels between frames of video.

Color Widget built using Apollo.

Dreamweaver

GUI AJAX Integration. Dreamweaver CS3 has GUI widgets that you can drag and drop onto your Web design. XML controlled data.

Check browser compatibility tool shows coding problems before they start. Dreamweaver checks for problems with every major Web browser.

CSS Advisor is a new, community run Web site within Adobe.com.

Illustrator

Illustrator integrates seamlessly with Flash and now includes some of the Flash-style editing tools.

Live Color.

Flash

File::Import:: — Dialog Box looks to the layers of Photoshop and Illustrator files and automatically creates movie clips and dynamic text boxes based on the layers you choose. VERY EASY .ILL and .PSD integration.

You can now save “styles” for your animations. This allows you to copy motion tweens as Action Script 3.0. Then-you can paste the Action Script somewhere else and duplicate the animations.

Video Production

INTEL NATIVE!!!!!!!!!

Now you can import SWFs into After Effects CS3! The animation is retained! It’s about time.

AMG! Now you can import Photoshop’s vanishing points and animate a 3D model of a still image in After Effects CS3.

Puppet Tool: Lets you take a still image and it lets you create organic character animations. AMG! You must see the demo of this. It is amazing.

Dynamic Link Feature: On the Mac, bring After Effects CS3 compositions and dynamically link them into Premere Pro CS3. Then, edit the original file back in After Effects with no need to render.

Time Remapping is premere pro feature that lets you add variable speed time changes on video content. This means, you can go from normal speed, to slow-mo, to high speed, all within the Premere Pro CS timeline.

AMG! Amazing. Amazing. Visual editor within Adobe Soundbooth lets you delete background sound out of audio files with a marquee tool.

Adobe Encore is available on the Mac, finally.

Author once, then you can output three different files. Standard Deff, Blu-Ray Hi Deff, or Flash.

The Flash output from Encore brings in interactive features such as menu screens and subtitles.

Adobe Media Encoder lets you output directly to mobile devices.

Device Central

Integrated into nearly every component of the Creative Suite.

Several hundred devices.

Emulates processor performance of devices.

Preview video from Adobe Media Encoder.

NOW FOR THE PACKAGES:
Adobe Creative Suite 3 Design Premium
Design content for today — and tomorrow — with Adobe® Creative Suite® 3 Design Premium software. Design Premium combines all-new versions of essential tools for professional page layout, image editing, illustration, and Adobe PDF workflows with new tools for creating engaging websites, interactive experiences, and mobile content.

Adobe Creative Suite 3 Web Premium
Adobe® Creative Suite® 3 Web Premium software offers a complete solution for creating interactive websites, applications, user interfaces, presentations, mobile device content, and other digital experiences. Get everything you need to prototype your project, design assets, build web experiences, and efficiently maintain and update content. Work on your choice of Mac or Windows®.

Adobe Creative Suite 3 Master Collection
Express your ideas in print, on the web, in film and video, and on mobile devices with Adobe® Creative Suite® 3 Master Collection software. Combines Adobe InDesign® CS3, Photoshop® CS3 Extended, Illustrator® CS3, Acrobat® 8 Professional, Flash® CS3 Professional, Dreamweaver® CS3, Fireworks® CS3, Contribute® CS3, After Effects® CS3 Professional, Adobe Premiere® Pro CS3, Soundbooth™ CS3, and Encore® CS3, and also includes Adobe Bridge CS3, Version Cue® CS3, Device Central CS3, Dynamic Link, Adobe OnLocation™ CS3 (Windows® only), and Ultra® CS3 (Windows only).

Links
http://www.adobe.com/creativelicense/
http://www.adobe.com/products/creativesuite/launchevent/webcast/
http://www.adobe.com/products/creativesuite/design/
http://www.adobe.com/products/creativesuite/web/
http://www.adobe.com/products/creativesuite/production/
http://www.adobe.com/products/creativesuite/mastercollection/

Tags: Adobe, Advergames, CS3, css, Design, Flash, ie, Mobile, mobile devices, Mobile Marketing, PDA, PR, punchkick, update
Posted in Adobe, CS3, Design, Dreamweaver, Flash, Flash Lite, Illustrator, Mobile, Mobile Marketing, Mobile Video, Photoshop, Press Release, Punchkick Interactive

Via Gizmodo, Nokia may unveil the N77, a consumer-aimed, moderately priced cellphone with TV capabilities.

Big bad Reuters let it slip that Nokia will unveil at the 3GSM conference in Barcelona next week the N77, a consumer-aimed, moderately priced cellphone with TV capabilities. The N77, which should resemble other N7x phones like the N70 here, will be able to receive TV broadcast by way of DVB-H, a nascent mobile TV technology that is currently undergoing tests in several markets around the world. So what?

Nokia wants to jump start the mobile TV market, which up until now has really only taken off in Korea, if that. And no, we’re not talking about downloading hot videoz picked out by your cellphone carrier, but actual programming. One problem seems to be that people just aren’t that excited to watch video on their mobile devices if the screen isn’t large enough. We should find out more once the Barça conference hits, hopefully with pretty pics of the phone, too.
– Nicholas Deleon

The only question left—will it have Flash Lite? My guess is yes.

Tags: cell, Flash, Flash Lite, ie, korea, Mobile, mobile devices, Mobile Marketing, Nokia, PR, punchkick
Posted in 3G, DVB-H, Flash Lite, Mobile, Mobile Marketing, Mobile Video, Nokia, Punchkick Interactive, WAP

Cleveland, OH (PRWEB) February 1, 2007 — Mobile technology is the newest media channel of advertising, say market researchers. And with over 200 million mobile phone users in America, today’s mobile phones have become capable of much more than flashy ringtones. The possibilities for creative marketing and product branding are limitless — and innovative design firms are taking notice.

Cleveland-based design firm Punchkick Interactive recently made the leap to mobile when it shifted gears from Web design to working exclusively with mobile devices.

“We saw a potential for unbelievable growth,” said Punchkick Interactive co-founder Ryan Unger. “Mobile marketing is so new that we haven’t come close to seeing its full capabilities. It’s like the Internet of the early 90s — a sleeping giant.”

And he’s not alone in his belief. This year alone, billions will be spent on mobile phone based advertising, and an increasing number of companies are recognizing the value of non-traditional marketing strategies. The recent success of viral videos on YouTube® have proven that niche marketing can be a powerful way to stretch advertising dollars and produce impressive results.

Mobile marketing can take on a number of different forms, including product-branded games, text-message campaigns and customized mobile applications.

“Mobile development can be challenging because it requires a strong grasp of programming and interface design in order to develop content compatible with different mobile phones,” added Unger. “Every phone is unique and has its own screen size and memory specifications.”

“Nevertheless,” he said, “It’s a type of marketing that, when done correctly, can create an incredible impact.”

Tags: Advergames, Design, Flash, Games, ie, Mobile, Mobile Advertising, mobile devices, Mobile Marketing, Mobile Screensavers, mobile technology, PR, punchkick, Punchkick Interactive
Posted in Design, Flash Lite, MMS, Mobile, Mobile Marketing, Press Release, Punchkick Interactive, SMS, WAP