Mobile Marketing Archives

Cameron Moll has just finished and released his book, Mobile Web Design.

Much has been written about mobile devices. Plenty has been written about developing websites for the so-called “standards era” of the web. However, little has been written about the two colliding. This resource aims to fill that void.

As a reviewer of the book, and more specifically the Flash Lite section, I have had a chance to read through the entire book and it is really a great piece of writing. It is certainly not written for the mobile Web expert, but rather, it speaks perfectly to anyone in a position to develop for, manage, or give advice regarding your organizations foray into a web strategy for mobile devices.

PDF copies can be purchased for $19. Well worth it for anyone interested in the mobile space. You can also download a preview sample.
Mobile Web Design


Via The New York Times, “Google said yesterday that it had bought GrandCentral Communications, acquiring a service that lets people use a single number for all their phones.

Terms of the purchase were not disclosed.

GrandCentral users can also create a single mailbox, accessible over the Internet, for all their phone messages, Google said on its Web site.

Users register their phones and can set all or some of them to ring based on who is calling.”



Crying about the iPhoneSources at WWDC are reporting that there is officially no Flash support on the iPhone. Apparently, in the State of the Media address yesterday, the announcement was made that: “There will be no Flash support at the moment on the iPhone.” Developers are being told not to serve video via Flash, as there simply isn’t a player built for the phone yet.

Via The Unofficial Apple Weblog


Punchkick Interactive has authored it’s first article for Adobe.com. Zak Dabbas and myself (Ryan Unger) co-authored Developing Flash Lite for BREW applications for Verizon Wireless. This article covers not only the technical side of developing applications for BREW for Verizon Wireless, but also the marketing aspects of distributing content directly to Verizon Wireless or to a content catalog partner such as Atom Entertainment, FunMobility, or Smashing Ideas.

The article has three main sections:
1. Understanding the Flash Lite for BREW marketplace
2. Becoming an authorized Qualcomm BREW developer
3. Testing content on a Verizon Wireless handset

Read the full article on Adobe.com

Introduction
At the October 2006 Adobe MAX conference, Adobe and Verizon Wireless announced a partnership that would make Flash Lite content available to over 37.5 million Verizon Wireless subscribers. Flash Lite developers were understandably excited about the announcement, and teaching developers how to create content for Verizon Wireless became a central focus of the MAX conference.

This article will teach you how to develop Flash Lite for BREW content directly for Verizon Wireless. It will detail the process of becoming an authorized Qualcomm BREW developer, testing your Flash Lite for BREW content on a Verizon Wireless handset, and selling your content through Verizon Wireless.

In addition to understanding the technical specifics of creating Flash Lite for BREW content, this article will also discuss the pros and cons of using the direct model for developing and distributing Flash Lite for BREW content—including the real costs and anticipated returns on your development investment. It will also briefly cover the process of selling content through an content catalog partner, and the pros and cons associated with doing so.

Also, we would like to thank Phil Pastore for helping out with the headshots.

Learn more about Punchkick Interactive’s Flash Lite development capabilities.


Cleveland, OH June 1, 2007 – The Web Marketing Association is pleased to announce that Punchkick Interactive co-founder Ryan Unger has been selected as a judge of the 11th annual international WebAward competition for Web site development.

The WebAwards is the standards-defining internet awards competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding Web sites.

“Unlike other awards, the WebAwards is not a beauty pageant where only the design and name recognition is important,” said William Rice, president of the Web Marketing Association. “For the past decade, the WebAwards has used a quantitative judging formula based on seven criteria to evaluate, benchmark and set industry standards for Web site development. Unger will play a critical role in setting the standard for Internet excellence by applying his expertise to each site he adjudicates.”

“I am privileged to have been selected as a respected member of the WebAwards panel of judges,” said Punchkick Interactive’s Unger. “It is an honor to judge domestic and international sites that meet the Web Marketing Association’s standards of high quality and excellence.”

Ryan Unger is the co-founder and creative director for Punchkick Interactive. He has over five years of experience with Flash software and is an Adobe Certified Flash Lite 1.1 developer, Adobe Certified Flash 8 designer, and Qualcomm BREW authorized developer. Ryan has authored articles on Adobe.com and has received a number of design and marketing awards from organizations including the American Advertising Federation, the Public Relations Society of America, the Web Marketing Association, and the West Virginia Flash Animation Festival. Additionally, he will serve as a judge for the 2007 Web Marketing Association’s WebAward competition. Ryan is heavily involved in the Flash Lite community, both in Flash Lite-focused Web forums and his company’s mobile marketing blog (http://www.punchkickinteractive.com/blog/).

The 2007 WebAward judges consist of a select group of Internet professionals who have direct experience designing and managing Web sites – including members of the media, interactive creative directors, corporate marketing managers, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Judging for this year’s website awards will take place in July and August, with winners announced in September.

About Punchkick Interactive
Punchkick Interactive ™ is a full service mobile marketing firm that develops Flash Lite enabled games and screensavers, custom mobile applications, text-message campaigns, mobile media distribution systems, branded mobile software and mobile Web sites. For more information visit http://www.punchkickinteractive.com or call (800) 549-4104.

About the WebAwards
The 11th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information or to enter, visit www.07webaward.org.

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Mobile Marketing on EyeMags.comThis mobile marketing blog, Punchkick Interactive, is now available for download on EyeMags.com. I assume that most people reading this know what EyeMags.com is, but for those of you who don’t I’ll offer a brief description.

EyeMags is essentially a service that streamlines mobile blogging. With a simple download you can receive updated streams of any blog, or “mobile magazine” as they EyeMags would put it. The service does a pretty great job of presenting this content on a mobile device.

Learn more about Punchkick Interactive’s mobile Web site design capabilities.


We have released our Mobile Ocean ™ Flash Lite screensaver/wallpaper to Handago.com today. Mobile Ocean is the perfect cell phone screensaver/wallpaper for any marine lover. This product features seven tropical fish, four underwater scenes, and a digital clock.

Learn more about Punchkick Interactive’s mobile screensaver design capabilities.

[kml_flashembed movie="http://www.punchkickinteractive.com/content/handango/MobileOcean_DEMO.swf" width="176" height="208"/]

Detailed Product Features:

  • Built using Adobe Flash Lite 1.1 technology
  • Seven tropical fish swimming across four unique underwater scenes
  • An ideal mobile wallpaper or screensaver
  • Includes an AM/PM digital clock
  • For maximum Symbian phone compatibility, five different .swf file sizes are included: 96×65, 128×160, 176×208, 176×220, and 240×320

Purchase Mobile Ocean here for $1.99.

Mobile Ocean is the property of Punchkick Interactive Inc. Copyright © 2006-2007. All rights reserved.


Nokia Video ManagerVia AllAboutSymbian and Biskero:

Nokia Video Manager offers you a simple solution for transferring your videos from your phone to PC or vice versa – smoothly, efficiently, and with complete ease. The application is a free add-on product to be used together with Nokia PC Suite.

With Nokia Video Manager, you can:

  • Manage and transfer your video clips between your phone and PC.
  • Save space on your phone by converting videos into formats optimized for mobile phones.
  • Forget the extra effort: file conversion takes place automatically during video transfer.
  • Rely on assistance when you need it: Nokia Video Manager guides you every step of the way

Read more at AllAboutSymbian.com
Download the Nokia Video Manager

Nokia Video Manager Screenshot


We are experimenting with sending phones SMS messages based on actions within a Flash Lite movie. To test this, we have implimented a way for our visitors to sample an SMS campaign—simply type your mobile number in the form located at the top right of our blog. Use the following format: 12165261544 (country code + area code + local number). Unfortunately, we have not been able to test this on all carriers or outside of the United States. If you do test this, please comment on the success or failure of the text message delivery by including your country and cell phone carrier.

Thanks for your help!


Brand Experience

Pearson
intel
Allstate
Liquid Wrench
Qualcomm
ups
ASPCA
Motel 6

Punchkick Interactive in the news

15% of E-mail is Viewed on a Mobile Device [infographic]
—October 27, 2011,

According to Litmus.com research, as of July 2011, 15% of all e-mail is viewed using a mobile device. What’s also pretty neat is that the iPhone accounts for 10% of all email viewed. That’s virtually a parallel number to Hotmail and Yahoo! Mail, and more than double Gmail. Source [Litmus.com]

Punchkick Interactive Appoints Director of Business Development and Mobile Strategy
—April 7, 2010,

Punchkick Interactive, America’s first design firm to focus exclusively on full-service mobile marketing, is pleased to announce the addition of Dirk Rients as Director of Business Development and Mobile Strategy.

Zend / OOP PHP Developer
—January 5, 2012,

Your role as a PHP Developer includes the responsibility to develop large-scale web sites and mobile Web applications.