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Very recently, Punchkick Interactive was asked to create a mobile marketing campaign by a client representing Motel 6. The goal of the campaign was to influence the buying behavior of Hispanics who are traveling on spontaneous road trips.
The SMS campaign integrates with traditional radio advertising, and offers travelers a way to sign up for alerts of fun events in their destination city. Travelers who sign up receive three days of event information. Mobile Marketer wrote a great article summarizing the details of this campaign.
