The Pew Research Center’s Internet & American Life Project conducted a survey in 2012 to measure what exactly American adults are doing with their mobile phones. It comes as no surprise that these numbers haven’t stopped growing since 2010. With the increase in types of mobile devices available to a wider range of consumers, more people than ever are using mobile phones for a variety of day-to-day tasks.
Check out Punchkick’s infographic that breaks down The Pew Research Center’s findings:
College@Home created a list of 50 useful iPhone tips for librarians and researchers, and it actually brought up a few points directly related to mobile marketing…
2. Creating a texting service for patron questions. Giving patrons the option of texting in their questions to the library can make it easy for those who prefer to avoid telephone conversations the ability to get quick and easy answers to simple questions, and if librarians within your library are using iPhones they can respond to questions in between checking in or shelving materials and other tasks.
5. Check how your site looks on an iPhone. Many sites don’t quite translate well to mobile devices like the iPhone. Check how your library’s webpage looks by using an online tool like iPhoney or by checking it yourself on an iPhone.
7. Optimize your site for mobile devices. If you’ve checked out how your site looks on an iPhone and the result is not so great, consider creating a special page for mobile users to access your site. Many libraries are already doing so to maximize the usability of their webpages by patrons.
18. Track requests. You can use your iPhone as an easy way to alert patrons that their requests have arrived whether by phone, email or text and you can record and keep track of these requests as well.
23. Create content that’s easy to browse over an iPhone. If you’ve decided to develop a version of your site that’s more easily compatible with mobile phones, consider scaling it down the the basics. Simple search tools and information will be easiest to browse on the go.