RIM Archives

Question: How does a newcomer introduce just one cell phone, and absolutely obliterate their competition with respect to profit?

Answer: They build an iPhone.

Top Cell Phone Manufacturers' Estimated Revenues Compared to Apple's

Top Cell Phone Manufacturers' Estimated Revenues Compared to Apple's


In the cell phone game, the Apple iPhone only accounts for 8% of the total industry revenue, but 32% of the total industry profit. How they managed this feat is quite simple. They pull in a 40% operating margin, in an industry that averages only 7.5%. The next most profitable company in the industry, RIM, only takes in 20.7% operating margin.
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Punchkick Interactive in the news

Apple Updates Apple Store App…Lets Store Customers Check-In
—October 26, 2010,

This new update allows Apple Store customers the ability to check in for reservations and request help within stores. Link to Apple Store app: http://itunes.apple.com/us/app/apple-store/id375380948?mt=8

Punchkick Interactive to Launch Mobile-Web Initiative for ASPCA
—August 4, 2009,

Punchkick Interactive®, a Chicago-based mobile marketing company, today announced the signing of its newest client, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®), the oldest animal welfare organization in the United States.

Junior Interactive Designer
—June 30, 2011,

General Qualifications: Represent the company while interfacing with clients, vendors, and colleagues. Demonstrate raw talent, willingness to take initiative, act independently, and work effectively within a professional environment with a polished and intellectually strong presence. Exercise good judgment, have superior people skills and excellent oral and written communication abilities.