Very recently, Punchkick Interactive was asked to create a mobile marketing campaign by a client representing Motel 6. The goal of the campaign was to influence the buying behavior of Hispanics who are traveling on spontaneous road trips.
The SMS campaign integrates with traditional radio advertising, and offers travelers a way to sign up for alerts of fun events in their destination city. Travelers who sign up receive three days of event information. Mobile Marketer wrote a great article summarizing the details of this campaign.
Certain SMS Messages Fail on the Palm Treo
This is just a quick note for all you mobile marketers out there. A very specific text string in an SMS message will not work on the Palm Treo—regardless of wireless carrier.
The issue is as follows. Sending a link WITH “http://” but WITHOUT “www” will not work. For instance, “Visit http://groups.google.com” won’t be delivered. However, “Visit http://www.groups.google.com” will be delivered. Very strange, but very fixable.
